Ukrainians are urged to thank the defenders: when meeting, put your palm to your heart.
Life is gradually returning to the rear cities of Ukraine. The further away from the front line, the calmer each day can seem to us, and the faster we try to return to everyday life and put things in order. And it is easier to forget that the war is ongoing.
Bringing cities back to life is important. Finding an opportunity to comfort yourself and your loved ones is essential. However, the most important thing is to remember, thanks to whom we can do all this.
Every such day we are indebted to our military and veterans, rescuers, and doctors who continue to defend the country. So today it is more important than ever to thank them for this. When you see defenders, put your right palm to your heart — a simple and natural gesture of gratitude that will speak for you.
In order for as many people as possible to learn about it, Veteran Hub, together with the provid agency, renewed the communication of the #ZavdyakyTobi (thanks to you in Ukrainian) campaign with a series of new videos and digital materials, in which combat participants were involved. So during filming, the actors thanked them with absolute sincerity in every take.
We can confidently say that this entire campaign was created thanks to them.
The gesture of thanks #ZavdyakyTobi appeared in 2018, and today it has become even more appropriate. When it is difficult and awkward to choose words, a hand on the heart will show your respect.
We invite you to support our campaign by thanking our defenders not only in person but also on your social networks. To do this, put the hashtag #ЗавдякиТобі in the posts and download materials for your content at the link: https://drive.google.com/drive/folders/1PnltMvYOrziWKXZdEZKHZEE5Q_ucS-it.
Veteran Hub
Ivona Kostyna — the head of the board of Veteran Hub
Artem Denisov — the executive director of Veteran Hub
Halyna Alyomova — head of the Veteran Hub communications department
Lesya Nikolyn — Veteran Hub Partnerships Manager
Victoria Denisova — designer of Veteran Hub
Anastasia Rodomazova — Veteran Hub communications manager
Antonina Khabulya — Veteran Hub communications manager
provid
Yurii Duma — executive director
Vlad Galyapa — creative director
Maryna Bosko — project manager
Joy Films
Oleksandr Stratienko — director/operator
Dmytro Khasanov — the second director
Vitaly Kukshin — producer
Anna Obraztsova — costume designer
Olga Bukhanska — make-up artist
Danylo Dubrovskyi — production designer
Tetyana Usenko, Ksenia Shershnyova — casting
Dmytro Perevalov — director of the group
Dima Shevchenko, Yevhen Kasamara — location management
Tymofiy Gerashchenko — gaffer
Andriy Karpets — focus puller
Mykola Shchepotin — sound
Ilai Trufakin — playback
Vlad Konstantinov, Vitaly Kukshin — post-production
