The legal merger of Alfa-Bank Ukraine and Ukrsotsbank (Kyiv) will be completed in H1 2019, Alfa Group CEO in Ukraine and Board Chairman of Ukrsotsbank Ivan Svitek has said.
“The legal merger is scheduled for the first half of the next year, but before the merger of the two giants as Alfa and Ukrsotsbank, and there have not yet been such mergers in the Ukrainian market, we need to do a lot of preparatory work. We are now trying to transfer all active clients of Ukrsotsbank to the Alfa platform. Our goal, to which we are systematically moving, is the transfer of 75% of all active clients, including in business volumes, to Alfa Bank’s balance sheet by the end of 2018,” Svitek said in a joint interview with Board Chairperson of Alfa Bank Ukraine Victoria Mykhailo with Interfax-Ukraine.
According to Mykhailo, during the preparation for migration, a soft format “2 in 1” was developed, when branches of two banks – Ukrsotsbank and Alfa-Bank are located on the Ukrsotsbank platform.
“Using this format, we can immediately tell Ukrsotsbank’ clients, while they use the usual service in the convenient branch, about all the benefits of switching to Alfa-Bank. The main argument, of course, is Alfa’s technological effectiveness. We took a lot of cool ideas and projects of Ukrsotsbank, including, for example, the Carbon card loved by customers, so clients in the 2-in-1 offices in a convenient format transfer liabilities from Ukrsotsbank to Alfa with a bonus and get more premium cards and products,” she said.
Mykhailo added that often for a client nothing changes in the current work with the bank: it is served by the same managers as before, but now employed in Alfa Bank.
Commenting on the optimization of the regional network, Mykhailo said that currently two banks are entering the final wave of migration, in which from 301 branches of Alfa-Bank and Ukrsotsbank as of the beginning of this year only 241 branches of Alfa-Bank and 8 hubs in different regions, which will work in the “2 in 1” format will remain by the end of the year.