KYIV. May 22 (Interfax-Ukraine) – Style D LLC (Dnipropetrovsk), which is developing the ProStor chain of perfumes and cosmetics stores, plans to open around 100 stores in 2015, Style D Director General Denys Herman said at the first summit for owners and managers of shopping and leisure centers in Kyiv on Thursday.
“Last year our company opened 50 stores, in four months of 2015 we opened 30 stores. We plan to open 100 stores in 2015. Today our market share is 15%. We want to increase our share and presence on the market to 25% and more,” he said.
“How do we achieve this goal? We assess the drogerie market capacity at 2,500 outlets in the future. Four large players – Eva, Watsons, Cosmo and ProStor have around 1,000-1,100 stores. The market would double in next several years. We want to boost our share thanks to quick aggressive development,” he said.
Herman said that the company is interested in developing in shopping and leisure centers.
“However, it’s hard to agree the economic parameters [with the shopping centers]. We’re ready to pay $20 per square meter for leasing, but who is happy with these rent rates today? We’re ready to pay 10-12% of turnover, while shopping centers say: 15% and more,” he said.
Style D was created in 2002. The first store was opened in Dnipropetrovsk in July 2005.
ProStor is the largest national retail chain in the drogerie format.
Its private label portfolio includes the Bona, NEO, Violetta, VIVAfruts, super Diya and Tendresse de la Nature brands.
As of March 22, 2015, the chain included 197 stores in Ukraine.