The restaurant market in Kyiv has shrunk by half, since the beginning of the war at least a third of establishments have been closed, Olga Nasonova, co-founder of the National Restaurant Association of Ukraine, told Interfax-Ukraine.
“At best, half of the 500,000 active consumers of restaurant services have remained. This means that half of the market simply does not have its own audience, it does not exist now physically. Restaurant Kyiv today is a city of harsh contrasts. A dead desert with closed doors of cafes and restaurants is enlivened by oases of crowded establishments. At least a third of Kyiv restaurants are closed. It is not known when they will open,” Nasonova said.
According to her observations, only about 20% of open catering establishments show a good load. “From central Kyiv, these are Keds, Musafir, Milk Bar, Mimosa, Arugula, Naprosecco – I won’t mention everyone, but everyone who was downtrodden was doing well before the war,” says Nasonova .
In addition to such top establishments even before the war, according to her estimates, two formats have a chance to “survive”.
“Coffee shops and bakeries will hold out. Low average bill, small area. Chains such as Family Bakery, Lviv Croissants, Espressoholik, Aroma Kava” will be fine with them. Establishments with the concept of simple and hearty cuisine are in demand: “Musafir”, “Mama Manana” (Georgia), “Puzata Khata” … But exotic concepts are now in much less demand, it’s like pampering, or something. Sushi, ramen – it’s more about pampering yourself from time to time, “Nasonova said .
The expert also noted that the curfew practically stopped the work of bars in the capital.
“It’s hard to get used to drinking before 9 pm,” Nasonova said.
At the same time, kiosks with shawarma feel best of all.
“Simple and cheap food is the trend of the coming months, and single men are the main audience,” says the expert.
As for prices, since the beginning of the war, prices for the most democratic positions have already increased by about 10%.
“The (Kyiv) perepichka index is growing – already 30 hryvnias, at the end of 2021 it was 25 hryvnias. For economists, these figures speak volumes. Coffee prices began to rise from the beginning of the year, cappuccino in January was 32 hryvnias, in March it was already 35 hryvnias, in the center now UAH 38,” Nasonova said.
Established in 2021, the National Restaurant Association of Ukraine (NRAU) for May 2022 unites more than 50 members, 450 restaurants and cafes.