Sushiya LLC, developing the eponymous sushi bar chain in Ukraine, together with other brands of USG Holding is developing pilot projects of new restaurants of Japanese and Pan-Asian cuisine in Ukraine. “We are trying to make several prototypes with our co-brands. They will be pilot projects, not Sushiya. We have ideas that we are striving to realize in Ukraine: it is another target audience, another product. We believe that the market is ready for it. It is very likely that this year these prototypes will be opened,” Anton Khodysko, the CEO of the Sushiya restaurant chain, told Interfax-Ukraine.
He did not specify the names of the pilot restaurants, but noted that “it will be Japanese and Pan-Asian cuisine in the form that is non-traditional for Sushiya.”
“At the early stage of investing, we will do everything ourselves, without involving partners. If the projects are successful, perhaps, we will offer some of them for franchise not only in Ukraine,” he noted.
According to him, in three years it is planned to reformat all restaurants of the Sushiya network. Having negative experience of opening restaurants on franchise, at present the company is not developing a franchise direction.
The Sushiya chain of restaurants of modern Japanese cuisine was founded in 2006 and has 38 restaurants in 13 cities of Ukraine: Kyiv, Boryspil, Vinnytsia, Dnipro, Zaporizhia, Lutsk, Lviv, Odesa, Poltava, Sumy, Kharkiv, Cherkasy, and Chernivtsi. In 2017 the network served more than 350,000 guests.