1+1 Media Group intends to double the cost of media products in 2020, simultaneously it will introduce a 50% discount for the first quarter, director of the distribution and broadcast development department of the group told reporters on Tuesday.
According to the published plans of the media group, starting from the second quarter of 2020, the cost of a package of group’s channels for one subscriber per month for providers will be UAH 6 for linear rights (SD and HD) and UAH 1.5 for Catch Up rights. In 2021, this cost will be UAH 7 UAH and UAH 1.75, UAH 8 and UAH 2 in 2022 respectively.
“In 2020, we will technologically make everyone equal: whether it is an analog cable operator, an OTT provider, a DTH platform or an IPTV provider: the pricing policy will be the same for everyone…At the same time, since there are both SD and HD, no added cost to be fixed for HD, we will not monetize it separately. This is our promise to providers, the added value to their market. Accordingly, from the second quarter of 2020, the price will total UAH 6. In 2021 and 2022 there will no longer be these sharp price spikes…Next, we will foresee adjustment for inflation the same as it works in the classical distribution,” he said.
Malchevsky also reported that for Q1, 2020 the company will introduce a 50% discount for all media products of the group.