The updated stylistics represents the evolution of the brand identity and is optimized for working in the digital environment
Foundation of the Ukrainian entrepreneur Vasyl Khmelnytsky K.FUND, which develops a number of social initiatives in Ukraine, announces rebranding.
Сhanges in the visual style of the foundation demonstrate evolution of the brand identity and reflect organization’s desire to take a more active part in the implementation of projects for the youth. The updated design is optimized for working in digital environment.
Each area of the foundation’s activities now has its own special color. Brand’s life-affirming compositions with a bright background energize and emphasize creative essence of the foundation’s activities.
“K.FUND was established more than five years back. Visual brand constants were set in a classic, rather conservative style. It fulfilled its function at the initial stage of the company development. The key task of the foundation is to help young people, first of all, unleash their potential in Ukraine. The new modern style of K.FUND puts the brand in the coordinate system of this audience,” commented Dmytro Zverev, Chief Reputation Officer at UFuture Holding Company, Vice President of K.FUND.
More details about the updated visual style can be found on the foundation’s website.
The K.FUND foundation was established by a Ukrainian entrepreneur Vasyl Khmelnytsky in 2015 to support projects in education and economics. K.FUND’s mission is to provide keys for development and realization as well as opportunities for acquiring new knowledge and skills, assist discoveries, and help reach a new level.
The K.Fund Media publishing house has decided to discontinue its media project dedicated to entrepreneurship and books about business from November 1, 2018. The management is researching the media market and is negotiating with potential partners to restart the project in a new format. The archive of articles will be available to the public at kfund-media.com.
The K.Fund Media platform was launched in March 2017. Its mission was to open new opportunities in the fields of education and entrepreneurship in Ukraine and abroad. The team has developed about 10 new formats for popularizing information materials. Every month, K.Fund Media’s website had up to 200,000 visitors. The platform is represented in social media with over 30,000 subscribers in total.
Since then, authors working under the project have written hundreds of articles on entrepreneurship and management, about 200 reviews of the world’s best-selling books about business, more than 100 success stories of Ukrainians. Materials for self-education, which were provided by experts on various issues, were published on a regular basis. Special attention was paid to the activities of business schools operating in Ukraine.
“The project has accomplished its mission, it has made its contribution to the development of the business environment and leadership in Ukraine, has created added value for readers. It is also very valuable for me that the platform has been working as an independent media, fully complying with high-quality journalism standards. I thank the investor of the project, Vasyl Khmelnytsky, for extensive support and I’m grateful to the editorial staff for excellent work. Now we are hammering out a model and looking for partners to re-launch the platform in a new format,” Director of K.Fund Media Dmytro Zvieriev has said.
K.Fund Media set itself the goal of interacting with thinking readers, engaging such iconic leaders and thinkers as world-famous Swedish economist, professor of the Stockholm School of Economics Kjell Nordström, Vice President of KAIST Business School in Seoul, ex-adviser to Samsung Jo Sung Park, Country Director for Ukraine at Google Dmytro Sholomko, General Manager for Central and Eastern Europe at Airbnb Andrew Verbitsky, Goldratt Research Lab CEO Alan Barnard, Senior Coach at the University of Sheffield, Nikos Lambridis, and many others.
“K.Fund Media has become a successful project. We have created an extensive database of materials that provide various solutions to problems related to life and work. The world is changing dynamically; nevertheless, most of the texts will continue to be relevant, and our readers will be able to revisit them repeatedly to find answers to their questions. I am very grateful to everyone involved for the enthusiasm and atmosphere in which this project was created,” Editor-in-Chief of K.Fund Media Darya Kutetskaya has said.
The project was founded by Vasyl Khmelnytsky’s K.Fund. In addition to managing the information platform, K.Fund Media also publishes the world’s best-selling books in Ukrainian about economics, education, self-development and modern science as part of the K.Fund Books project.