The first premium cinema of the Multiplex network will be opened in summer in Kyiv’s TsUM department store on the seventh floor and will have five halls with a total of 100 seats, the press service of the department store reported last week. According to a press release, the total area of the cinema will be 817 square meters. As reported, the total area of the seventh floor of the building with a zone of panoramic terraces, restaurants, bars and cafes is 3,500 square meters.
Multiplex-Ukraine plans to develop a new cinema format for the Ukrainian market from the point of view of the design of cinema halls, services and menus.
“Our network is represented by 129 halls in 15 regions of Ukraine. And we see great potential for further development: saturation is still far away. Even such an attractive place from the point of view of the solvent population, as the center of Kyiv, now suffers from a lack of cinemas and the situation has recently become only worse. In the center of Kyiv there is no newer and more attractive location than TsUM, so we immediately set ourselves the task of opening a cinema there,” CEO of PJSC Multiplex-Holding Vitaliy Pysarenko said.
As reported, at the end of 2016, ESTA Holding, the managing company of ESTA Group, established by CJSC System Capital Management (SCM, Donetsk), opened the eight-story Central Department Store (TsUM) with a total leasable area of 23,500 square meters after reconstruction.
CEO of PrJSC Multiplex-Holding, developing the Multiplex cinema chain, Vitaliy Pysarenko, has signed a contract on opening the cinema with CEO of Kyiv’s TsUM shopping center Yevhen Mamai. “We have signed a contract with TsUM… Wait for the most central and coolest cinema of the country next summer,” Pysarenko wrote on his Facebook page last week.
As reported, early November, Pysarenko told Interfax-Ukraine that he was holding talks with managers of TsUM on the opening of a cinema in the new premium format.
“We are at the final stage of negotiations. It remains to agree on some details… In the next few weeks we will sign it [the lease agreement],” Commercial Director of Multiplex Holding Vitaliy Pysarenko told Interfax-Ukraine, confirming the company’s intentions.
According to him, after signing the contract, it will take up to six months to open the cinema.
“This will be a format that corresponds to the audience of the department store itself – premium. I think it will be very popular in the center of Kyiv,” Pysarenko said.
He added that the nearest cinema to the TsUM (the Oscar cinema network) operates in the Gulliver shopping center, but Multiplex intends to offer a unique format. Pysarenko did not provide more details, but added that in connection with the change of management at TsUM, the cinema operator “has high expectations regarding the new team.”
In general, according to him, by the end of 2019, Multiplex plans to open about 40 more cinema halls (about five facilities).
Multiplex-Holding was founded in 2003. As of November 2018, it has 26 cinemas in Kyiv, Kryvy Rih, Mykolaiv, Cherkasy, Rivne, Khmelnytsky, Zhytomyr, Kherson, Mariupol, Zaporizhia, Dnipro, Poltava, Lviv, Lutsk, Chernihiv and Kharkiv.