The Kyivstar mobile operator at the end of December 2021 expanded its radio network coverage in seven regions of Ukraine by switching on 4G/LTE technology at another 26 base stations.
According to the press service of the company, as a result, residents of 49 settlements with a total population of 25,000 people will be able to use high-speed mobile Internet. These are the settlements of Lopatyntsi, Petrani, Malyshevka (Vinnytsia region), Budysche, Liubystok, Shampaniya (Cherkasy region), Krasny Kut, Toretske, Novoandriyivka (Donetsk), Yabluneve, Tuzhyliv, Dubove (Kyiv region), Zatyshne, Yakovlivka, Rzhavets (Kharkiv region).
Today the 4G Kyivstar network operates on the territory of 16,000 settlements of Ukraine.
“The company ends 2021 with high rates of 4G coverage in Ukraine. Already more than 90% of our compatriots can use access to new mobile technologies and get more benefits from high-quality communications,” director for regulatory support at Kyivstar Oleksandr Kohut said.
The telecoms operator plans to continue building new mobile networks and will focus on covering highways with 4G communications. In 2021, the company accelerated the construction of base stations along the key highways Kyiv-Kharkiv, Kyiv-Odesa, Kyiv-Lviv, Reshetylivka-Dnipro. To complete this project, the company invested in the construction of 33 new base stations and in the re-equipment of another 50 base stations. To date, the project for covering key roads with 4G communications is almost 90% completed.
“The digitalization of Ukraine requires the attraction of huge investments. It is for this purpose that a memorandum was signed between the government of Ukraine and mobile operators at the investment forum in the city of Mariupol in 2019, which provides for the establishment of transparent and predictable regulation and limitation of fiscal burden on mobile operators. In particular, a moratorium in increasing the key industry tax – rent for the use of radio frequency resources. We hope that in 2022 the relevant bill will be introduced by the government and supported by the parliament,” he added.
Kyivstar notes that from 2018 to today, the operator has invested more than UAH 20 billion in Ukraine – in the construction of LTE networks, the purchase of licenses, and the improvement of the quality of communication. Thanks to this, the number of subscribers using high-speed mobile Internet in 2021 increased by 32% – up to 12 million.
The users of modern smartphones are 18 million subscribers of the network of the mobile operator Kyivstar.
According to the press service of the company, the data are for the third quarter of 2021.
According to Kyivstar analytics, the number of network users who already have smartphones increased by 8% compared to the same period last year. Among them, about 16.6 million devices support 4G.
“For several years now, smartphones from Xiaomi (32%) and Samsung (27%) have been leading in popularity among Kyivstar customers. The next most common smartphones are Apple (13%), Huawei (9%) and Meizu (2%). Other phones make up 17%,” the report says.
At the same time, the company notes that only 1.4 million subscribers have smartphones that do not support 4G technology. Compared to 2020, there are half the number of such phones.
The mobile operator Kyivstar has received a partnership format extended to the level of Licensing Solution Provider (LSP), which gives the right to work with cloud solutions from Microsoft in the market of large enterprises and the public sector – to supply licensed products under corporate agreements and provide them with appropriate technical support.
As noted in a statement of the operator on Friday, earlier Kyivstar had a Cloud Services Provider (CSP) authorization, with which the company could sell online services and software licenses on a subscription basis, as well as perpetual licenses for local software.
The LSP status substantially complements these capabilities and allows Kyivstar to supply Microsoft products to the Ukrainian market under the Enterprise Agreement (EA) and Enterprise Agreement Subscription (EAS) corporate licensing programs.
“For more than five years, Kyivstar has been developing the direction of selling cloud products for the company’s business clients […] The LSP status that we have received is granted to the largest and most reliable Microsoft partners who have confirmed their professionalism in working with cloud products of the world-famous corporation. It enables Kyivstar to create unique offers for business based on the needs of specific clients,” Ilya Polshakov, Director of New Business Development at Kyivstar, is quoted in the message.
The company notes that the combination of Kyivstar’s CSP and LSP capabilities enables the operator to provide business customers with: an expanded set of Microsoft licensed solutions; new opportunities for the development of hybrid solutions; access to licensing agreements that take into account the needs of companies of different tiers; the ability to negotiate non-standard conditions with Microsoft, as well as the expertise and assistance of qualified specialists in selecting the optimal licensing strategy for the needs of a particular business.
Kyivstar is the largest Ukrainian telecommunications operator. It provides communication and data transmission services based on a wide range of mobile and fixed technologies, including 3G. By the end of 2018, its services were used by about 26.4 million mobile subscribers and about 900,000 fixed Internet customers.
The shareholder of Kyivstar is the international group VEON (formerly VimpelCom Ltd.). The group’s shares are listed on the NASDAQ (New York) stock exchange.
The Kyivstar mobile operator has updated the functionality of the Business Data Solution platform for independent client mailings and is relaunching it under a new name – Adwisor.
As the company’s press service said on Tuesday, the purpose of the updates was to create a multichannel marketing tool, the capabilities of which make it possible to better build communication with the client, expand the client base and, as a result, increase sales.
Kyivstar notes that the extended functionality of the platform took into account client requests for an accurate determination of the target audience of mailings, detailed analytics of promotional campaigns, etc.
According to the operator, in particular, among the updates: new filters for selecting the target audience of mailings (24 more were added to the existing filters, including: travel to regions of Ukraine with access to the Black and Azov Seas or the Carpathians; users of programs for online meetings; people interested in sports, movies, computer games, etc.); updated interface (tips appeared at each stage of working with the platform); improved analytics of the conducted mailings (now you can analyze in detail and compare promotional campaigns with each other using filters and data sorting); and saved audience templates for future campaigns.
“Today, successful work with clients is based on the ability to give them personalized offers – those that best meet the interests of consumers and their expectations. So, there is a high probability that the product or service will be bought. And, mailings, which are based on Big Data-analysis, are ideally suited for such communications,” B2B Director at Kyivstar Kostiantyn Vecher said.
According to him, the ability, thanks to Adwisor, to launch a promotional campaign quickly, customize all its parameters with your own hands, flexibly manage the budget, and draw conclusions based on accurate analytics is a competitive advantage that will help small and medium-sized businesses work with clients.
The mobile network operator Kyivstar in September activated 4G technology at 75 base stations, as a result, 83,000 more Ukrainian residents in 132 settlements are able to access the company’s high-speed mobile Internet.
The press service of the operator reported on Monday that in particular, the technology was activated in the following settlements: Verkhniy Luzhok, Yasenytsia-Zamkova, Khatky (Lviv region), Tochylove, Novoheorgiyivka, Topaly (Odesa region), Shevchenkove, Kiyliv, Somkova Dolyna (Kyiv region), Liubar, Stryzhivka, Ivankivtsi (Zhytomyr region).
The company said that in the second quarter of 2021, Kyivstar invested about UAH 1.5 billion in the development of new communication technologies, which made it possible to significantly expand the territory of the 4G network. Due to this, the number of subscribers who used high-speed mobile Internet increased during this period by 32.3%, and the consumption of megabytes per subscriber increased by 23.6%.
To date, 10.3 million people use 4G communication in the Kyivstar network.
LTE technology in the Kyivstar network has been activated at almost 18,000 base stations.
By 2022, the operator plans to cover 90% of the country’s population with 4G.
The mobile operator Kyivstar in the second quarter of 2021 increased its total revenue by 18.1% compared to April-June 2020, to UAH 7.904 billion, the company’s press service said.
According to the published data, in the second quarter Kyivstar increased its EBITDA by 17.4% over the same period last year, to UAH 4.783 billion. At the same time, the EBITDA margin decreased by 0.4 percentage points (p.p.), to 67.4%.
Revenues from mobile services increased by 18%, to UAH 6.597 billion.
In addition, the operator noted that in the second quarter of 2021, the consumption of minutes per user (MoU) decreased by 3.3%, to 620 from 641 in the same period last year. At the same time, the use of mobile Internet in April-June increased by 23.6%, to 6.2 gigabytes per subscriber, while the average revenue per user (ARPU) increased by 16.4% and amounted to UAH 84.
The subscriber base in the second quarter of 2021 grew by 2.1% and amounted to 25.9 million. The subscriber base of the Home Internet service increased by 11.5%, to 1.16 million users.
Capital expenditures of Kyivstar during the reporting period decreased by 6.34% compared to the second quarter of 2020 and amounted to UAH 1.462 billion. According to the company, in total for the six months, Kyivstar’s capital expenditures amounted to UAH 2.539 billion. These funds were mainly used to build 4G networks on roads and in rural areas, as well as to improve the quality of services.
To improve customer service, the telecoms operator in the first half of 2021 modernized its IT systems by introducing a new technological solution from Ericsson.
In January-June 2021, Kyivstar transferred UAH 4.9 billion of taxes and other payments to the state budget and remains the largest taxpayer in the communications industry, the company said.
Kyivstar is the largest Ukrainian telecommunications operator. It provides communications and data services based on a wide range of mobile and fixed technologies, including 3G. By the end of 2020, its services were used by about 25.9 million mobile subscribers and about 1.1 million fixed Internet customers.
The shareholder of Kyivstar is VEON international group (formerly VimpelCom Ltd.). The group’s shares are listed on the NASDAQ (New York) stock exchange.