Brocard-Ukraine LLC, a large operator of the perfumery and cosmetic market of Ukraine, plans to maintain its plan for opening new outlets in 2020, but does not rule out the possibility of leaving shopping centers with which it will not be possible to agree on rental conditions. “We plan to fulfill all our obligations: we will open new stores according to preliminary agreements. All planned openings of the year will take place where it depends on us, and not on the physical unreadiness of the mall. There will be a total of four new stores, including Blockbuster and Retroville in Kyiv,” Yuriy Gatkin, the co-founder and manager of Brocard-Ukraine, told Interfax-Ukraine.
At the same time, he added that the company optimizes costs as much as possible: “the budget for the fiscal year 2020-2021 will be very careful.”
According to him, the overall growth in the company’s turnover in 2019 amounted to about 10%, reaching UAH 4.25 billion, mainly due to the opening of new stores.
Last year, in particular, the company opened ten new and reconstructed stores under the Brocard, Brocard Niche Bar and Kiehl’s brands in Kharkiv, Kyiv, Lviv, Kramatorsk, and Odesa.
As of June 2020, Brocard-Ukraine LLC operates 97 perfumery and cosmetics stores in 26 cities of Ukraine under the brands Brocard, Brocard Niche Bar, Kiehl’s, M.A.C.
JYSK Ukraine LLC (Kyiv), which develops the network of JYSK furniture and household goods stores of the JYSK Group (Denmark), plans to open about 12 stores in Ukraine every year. “We have opened five stores this financial year (September 1, 2017 through August 31, 2018) and are working on opening two more JYSK stores in Kharkiv in August. On average, we plan to open 12 stores annually. We need, conditionally 10 years In order to close the needs of the Ukrainian market. Starting in September, all JYSK stores will be opened in the 3.0 new format. All the working stores will be rebuilt within six years,” CEO of JYSK Ukraine Yevhen Ivanitsa told Interfax-Ukraine.
As he specified, in 2012 the parent company JYSK bought out all the franchise stores of the network in Ukraine and went through an independent development.
Ivanitsa says the company did not study how the Swedish retailer Ikea will influence the development of JYSK in Ukraine, but the experience of JYSK in other countries indicates that the European competitor’s entry into the market had no negative impact on sales dynamics.