Sales of snacks on the Ukrainian market grew by 6.8% in unit value in the period from April 2017 through March 2018, Nielsen research company has reported.
According to a retail audit report by Nielsen, the retail grew by almost the same figure as in April 2016 through March 2017 – by 6.1%. The pace of sales growth in nominal value increased from April 2017 through March 2018 by 24.7%, and in 2016-2017 – by 14.3%.
The potato crisps segment made the main contribution to the growth of the snack market, occupying 34% in nominal value and 23.3% in unit value – its sales grew by 29% and 21% in nominal value and in unit value respectively. A year ago the sales growth was 17.1% and 5.9% respectively.
The sunflower seeds segment is the largest segment in sales in unit value – the share of total sales is 36.2%, and in nominal value – 26.3%. From April 2017 through March 2018, sales grew by 16.1% in nominal value and fell by 6.6% in unit value. “Private labels on the snack market are widely presented: the share of total sales is 11.5% in nominal value and 17.1% in unit value
Hypermarkets and supermarkets occupy the largest share of total channels – 50.2% in nominal value and 53.6% in unit value.
According to Nielsen, growth of snacks is seen in hypermarkets and supermarkets: by 17.3% in unit value and 36.8% in nominal value. Mini-markets showed a rise of 10.3% in unit value and 31.2% in nominal value.