The Ukrainian online cinema SWEET.TV considers it necessary to increase the average bill for using OTT services in order to create the possibility of producing its own content.
As Director of SWEET.TV Oleksandr Rezunov said in an interview with Interfax-Ukraine, the cost of an average tariff plan for OTT service in Ukraine today is within UAH 100 (about $3.5). This price includes royalties for broadcasting TV channels and films.
“In order to be able to generate their own content, Ukrainian platforms should increase their average check. Then they can afford to create original content for their money. Netflix, which does not have TV channels, costs $10. The high check helped the platform create a lot of original content, for which you do not need pay monthly royalties,” he said.
Netflix is also monetizing its content globally, Rezunov said. Meanwhile, Ukrainian producers can only rely on the territory of their country, since for the majority today it is a great success to sell content abroad.
“To summarize: the market should mature and emerge. Accordingly, if the market for pay TV and paid services is formed, more people will start paying, there will be less piracy, and the average check will grow. Then platforms will be able to afford to buy and produce their own content,” the director of SWEET.TV said.