First Ukrainian Apples Producers aggregation platform (USPA FRUIT) jointly with USAID Competitive Economy Program in Ukraine start a joint initiative entitled “the Fruits Expansion to the Countries of the Middle East and Africa,” under which Ukrainian fresh fruit producers will receive help to enter new markets. According to a press release of the USPA FRUIT platform, under the initiative trade and economic missions for companies-members of the platform to the Middle East and Africa will be organized. Ukrainian producers will also have access to market analytics, which in the future will help them conclude deals for the supply of fresh fruits (apples, cherries, blueberries), increase export sales and create new jobs.
“Establishing stable supplies will be preceded by a detailed study of the Middle East and Africa markets, which will help USPA FRUIT identify priority exports, develop and implement pricing and marketing policies for each country in the region, which in turn will create competitive entry and consolidation in these markets. Within the project, USPA FRUIT aggregation platform organizes trade and economic missions to Egypt, Qatar and the Kingdom of Saudi Arabia, what will help to establish program supplies of fresh fruits from Ukraine,” USPA FRUIT said.
Fresh fruits from the USPA FRUIT aggregation platform have been presented in the UAE market for three years already, but there are still many opportunities for development within the markets of the Middle East and Africa.