Fresh fruits from the USPA FRUIT aggregation platform have been presented in the UAE market for three years already, but there are still many opportunities for development within the markets of the Middle East and Africa, the use of which will further strengthen the position of Ukrainian suppliers in the regions, diversify sales, increase competitiveness and profitability of exports of the platform ‘s member companies.
USPA FRUIT, together with the USAID Competitive Economy Program in Ukraine are launching a joint initiative «Fruits’ Expansion to the Countries of the Middle East and Africa,» within the framework of which to study markets perfectly, work to develop the export potential of platform’s members companies and organize trade missions. This will help to establish stable supplies of Ukrainian fruits to the markets of the Middle East and Africa, as well as to diversify supplies.
Establishing stable supplies will be preceded by a detailed study of the Middle East and Africa markets, which will help USPA FRUIT identify priority exports, develop and implement pricing and marketing policies for each country in the region, which in turn will create competitive entry and consolidation in these markets.
Within the project, USPA FRUIT aggregation platform organizes trade and economic missions to Egypt, Qatar and the Kingdom of Saudi Arabia, what will help to establish program supplies of fresh fruits from Ukraine.
For Ukrainian producers-members of the aggregation platform, it is an opportunity to enter new markets, increase export sales volumes and create new jobs.