The updated stylistics represents the evolution of the brand identity and is optimized for working in the digital environment
Foundation of the Ukrainian entrepreneur Vasyl Khmelnytsky K.FUND, which develops a number of social initiatives in Ukraine, announces rebranding.
Сhanges in the visual style of the foundation demonstrate evolution of the brand identity and reflect organization’s desire to take a more active part in the implementation of projects for the youth. The updated design is optimized for working in digital environment.
Each area of the foundation’s activities now has its own special color. Brand’s life-affirming compositions with a bright background energize and emphasize creative essence of the foundation’s activities.
“K.FUND was established more than five years back. Visual brand constants were set in a classic, rather conservative style. It fulfilled its function at the initial stage of the company development. The key task of the foundation is to help young people, first of all, unleash their potential in Ukraine. The new modern style of K.FUND puts the brand in the coordinate system of this audience,” commented Dmytro Zverev, Chief Reputation Officer at UFuture Holding Company, Vice President of K.FUND.
More details about the updated visual style can be found on the foundation’s website.
The K.FUND foundation was established by a Ukrainian entrepreneur Vasyl Khmelnytsky in 2015 to support projects in education and economics. K.FUND’s mission is to provide keys for development and realization as well as opportunities for acquiring new knowledge and skills, assist discoveries, and help reach a new level.