Business news from Ukraine

Business news from Ukraine

Puma brand and FC Shakhtar present new uniforms

5 July , 2024  

Fans will be able to purchase the new gear starting July 5

FC Shakhtar and the club’s technical partner PUMA present the new 2024/25 season jersey as part of their traditional cooperation, which began in 2020, and broadcast their Forever.Faster tagline on the football field.

The sports brand is writing a new history, applying the knowledge and experience of many generations of Ukrainian players, club staff and fans, and engaging professionals from

professionals from all over the world.

The players and fans will have 3 sets of uniforms: home and away, made in the traditional colors of the club and designed for the most comfortable game, regardless of the location of the match, as well as the first football uniform in the history of Shakhtar in national colors.

“Our partnership with the global brand PUMA has been going on for three years now, and we are fully satisfied with this cooperation. “Shakhtar and PUMA are recognized leaders in their respective fields, so we give a lot to each other and achieve success and great achievements together. I am confident that the new PUMA uniform will appeal to the team’s fans and will become a symbol of Shakhtar’s new victories and achievements in the 2024/25 season,”

Sergey Palkin, CEO of FC Shakhtar.

“For 75 years, Puma has been creating innovative equipment for the world’s best athletes and teams. We are proud of our partnership with FC Shakhtar and highly appreciate the trust in the Puma brand from the players and the club’s management.

This season, the players and fans of the club will have three sets of uniforms, each of which embodies modern technologies and traditions of the club. The first two sets are made in the traditional colors of the club and emotionally convey the team’s symbols.

The third kit is the first in the club’s history to be created in the national colors of Ukraine, which makes it special and a source of pride.

At Puma, we believe that high-quality equipment is not just clothing, but a tool that helps players to show a bright game and win. The basis of the new uniforms for the 2024-2025 season is the innovative ULTRAWEAVE technology. ULTRAWEAVE is an ultra-lightweight, engineered fabric created using high-precision

weaving technology. Its design features a structured, 4-way stretch that reduces weight and friction. It’s all about being faster and stronger on the football field.

We congratulate the players and fans of the club on the start of the new season! May it be bright and successful for FC Shakhtar. We are looking forward to new victories together with you!”

Vladimir Gorobets, CEO of PUMA in Ukraine and Scandinavia

The main idea of the video campaign for the presentation of the new kit was to reflect the story of the fans who go through the formation of the club, victories and difficult moments, while remaining loyal to it. Love for your club begins in childhood, when you go to a match with your parents for the first time and get emotions that last a lifetime outside the football stands.

You canbuy the updated uniforms starting from July 5 in FC Shakhtar’s shop shop.shakhtar.com, in the network of PUMA branded stores and on the official website ua.puma.com, as well as in

stores of Puma’s official partners Megasport and Intersport.

FC Shakhtar’s new uniform.

PUMA presents three kits for the 2024/25 season

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