On Friday, February 13, the Column Hall of the Kyiv City State Administration hosted the grand finale of the VIII All-Ukrainian Professional Skills Competition “Fashion PRORYV for Freedom and Peace”, during which collections of sports and adaptive clothing were presented and the winners were awarded.
The competition was organized by the National Industry Partnership in Light Industry of Ukraine “Fashion Globus Ukraine” and the Italian association “VITAWORLD.”
According to the president of the competition, Golda Vinogradska, the “Fashion PRORYV” project, launched in 2016, has become a platform for cultural diplomacy and international dialogue during the years of full-scale war.
“Over the years of war with Russia, we have created a platform for peacemaking cultural diplomacy, where Ukraine speaks to the world not in the language of pity, but in the language of dignity, creativity, and culture. We have set a precedent: when a competition in the fashion industry became a narrative about humanity, strength, resilience, and hope. This competition was conceived as a platform for cooperation between employers and educators in the fashion industry. We did this so that we could travel to different cities in Ukraine, see how these institutions exist, help them, and show them the most modern techniques. It is important for young people and those who teach them to move forward together with the development of the industry,” said Vynogradska.
According to her, the competition was initially conceived as a practical format for interaction between education and industry, allowing for the support of institutions in the regions and the synchronization of training with market needs.
Competition President Golda Vinogradska
According to the organizers, the competition has been held under the patronage of the mayors of Lviv, Kharkiv, Khmelnytskyi, and Kryvyi Rih in different years. They also reported that in 2025, the project received support from the US Embassy in Ukraine, and in 2026, from the Milan City Council.
The organizers note that every year, 60 to 100 educational institutions from all regions of Ukraine participate in the competition. This year’s competition is dedicated to cooperation with Italy and the theme of sports. According to their data, in 2026 students from 52 Ukrainian institutions in the fashion industry and four Italian universities (Venice, Salerno, Milan, Rome) took part in the project, and “almost 100 collections” were presented in the final program.
In addition to the final in Kyiv, an international presentation of the collections is scheduled for February 28, 2026, in Milan (Milan San Siro Hotel) as part of the Milano-Cortina 2026 and Milan Fashion Week events.
Ukrainian MP Yulia Gryshyna, chair of the Subcommittee on Higher Education of the Verkhovna Rada Committee on Education, Science, and Innovation, addressed the participants with a welcoming speech. She emphasized the importance of supporting educators and students during wartime.
“I am very grateful for the invitation—it means a lot to me. I would like to express my special gratitude to educators, students, and young people who continue to work, study, create, and support each other in these extremely difficult times. Thank you, you inspire others, and me in particular,” said Hryshyna.
According to the organizers, the event was attended by representatives of the diplomatic corps, Olympic champions, cultural and sports figures, as well as representatives of the Ukrainian fashion industry.
According to the organizing committee, the jury included Ivan Frolov, Katya Silchenko, Olena Golets, Taras Prytula, Kateryna Myroshnychenko, Galina Yerk, as well as Emilia Ametrano, Walter Togni, and Elena Kalencani. The general partner of the competition was SOFTORG.
The winners of the competition (according to the organizers):
Nomination “Youth Breakthrough”:
1st place – VSP Odessa Technical College of ONTU;
2nd place – Bila Tserkva College of Service and Design;
3rd place – Podil Professional College.
Nomination “Innovation and Inclusion in Sportswear”:
1st place – Khmelnytskyi Center for Vocational Education in the Service Sector;
2nd place – Dmytro Kovalchuk (Kharkiv National University);
3rd place – Lviv Professional College of Beauty and Fashion Industry.
Nomination “Cultural Synthesis”:
1st place – Interregional Center for Professional Retraining of Discharged Military Personnel (Kryvyi Rih);
2nd place – Zaporizhzhia Professional College of Fashion and Style;
3rd place – Lviv Professional College of Modeling and Restaurant Business.
The “Audience Choice Award” went to the Ternopil Higher Vocational School of Services and Tourism.
Author: Olga Levkun
Fans will be able to purchase the new gear starting July 5
FC Shakhtar and the club’s technical partner PUMA present the new 2024/25 season jersey as part of their traditional cooperation, which began in 2020, and broadcast their Forever.Faster tagline on the football field.
The sports brand is writing a new history, applying the knowledge and experience of many generations of Ukrainian players, club staff and fans, and engaging professionals from
professionals from all over the world.
The players and fans will have 3 sets of uniforms: home and away, made in the traditional colors of the club and designed for the most comfortable game, regardless of the location of the match, as well as the first football uniform in the history of Shakhtar in national colors.
“Our partnership with the global brand PUMA has been going on for three years now, and we are fully satisfied with this cooperation. “Shakhtar and PUMA are recognized leaders in their respective fields, so we give a lot to each other and achieve success and great achievements together. I am confident that the new PUMA uniform will appeal to the team’s fans and will become a symbol of Shakhtar’s new victories and achievements in the 2024/25 season,”
Sergey Palkin, CEO of FC Shakhtar.
“For 75 years, Puma has been creating innovative equipment for the world’s best athletes and teams. We are proud of our partnership with FC Shakhtar and highly appreciate the trust in the Puma brand from the players and the club’s management.
This season, the players and fans of the club will have three sets of uniforms, each of which embodies modern technologies and traditions of the club. The first two sets are made in the traditional colors of the club and emotionally convey the team’s symbols.
The third kit is the first in the club’s history to be created in the national colors of Ukraine, which makes it special and a source of pride.
At Puma, we believe that high-quality equipment is not just clothing, but a tool that helps players to show a bright game and win. The basis of the new uniforms for the 2024-2025 season is the innovative ULTRAWEAVE technology. ULTRAWEAVE is an ultra-lightweight, engineered fabric created using high-precision
weaving technology. Its design features a structured, 4-way stretch that reduces weight and friction. It’s all about being faster and stronger on the football field.
We congratulate the players and fans of the club on the start of the new season! May it be bright and successful for FC Shakhtar. We are looking forward to new victories together with you!”
Vladimir Gorobets, CEO of PUMA in Ukraine and Scandinavia
The main idea of the video campaign for the presentation of the new kit was to reflect the story of the fans who go through the formation of the club, victories and difficult moments, while remaining loyal to it. Love for your club begins in childhood, when you go to a match with your parents for the first time and get emotions that last a lifetime outside the football stands.
You canbuy the updated uniforms starting from July 5 in FC Shakhtar’s shop shop.shakhtar.com, in the network of PUMA branded stores and on the official website ua.puma.com, as well as in
stores of Puma’s official partners Megasport and Intersport.
FC Shakhtar’s new uniform.
PUMA presents three kits for the 2024/25 season
FC SHAKHTAR, PARTNER, presentation, PUMA, season-2024/25, Serhiy Palkin, uniform, Volodymyr Horobets
On July 21, 2023, in support of the collection for the mobile hospital, the bookstore “SHINE of the Book” hosted a presentation of new books by writer, scientist, military officer, specialist in the theory and history of state and law – Sergei Petkov. There was a discussion on the founding of Kyiv. How many capitals did the state of Rus have? Where did Svyatoslav the Brave die? Where did Russia come from? And other historical questions and myths.
The oldest bookstore, Siaivo Knytsi, filled with the smell of paper and the sound of rustling books, has always been a place where various stories and famous authors meet. This time, Siaivo Knytsi witnessed a meeting between author and writer Serhiy Petkov and readers. Visitors were full of curiosity and desire to see the face of the soldier and author who so skillfully introduced them to the world of the past.
A bookstore filled with books, an audience that the author greeted with a smile, a friendly handshake and words of gratitude for their support. Visitors who have become part of the literary world have responded to the author’s words, to his research and development. And the author knows that it is thanks to readers that his books and research live on, find their fans, arouse interest, and expand their boundaries.
Talking about historical figures, events, favorite princes… the author gets the opportunity to hear direct impressions of his work. He or she feels surprised when readers tell him or her that they were absorbed by each page, how they lived every step of the way with famous figures, felt their atmosphere, and became participants in history.
Such a meeting is an opportunity for readers not only to touch the author, but also to hear about the process of creating a book, to feel the complex and almost magical atmosphere that reigns at the literary table.
The meeting lasted for a long time, but it was like a moment for those who were transported to the world of books and unexpectedly found their creator there. People were saying goodbye to the historian-writer, charged with new impressions, with a glow in their eyes and an undisguised desire to return to his works as soon as possible.
The bookstore, a place where different destinies come together, witnessed a meeting that captured the moment of communication and confirmed that words have the power to bring people together, open up new worlds, and preserve our history.
The moderators of the event emphasized that it is for the sake of preserving Ukrainian culture, Ukrainian language, Ukrainian books… – Ukrainian identity – that Ukrainian soldiers are fighting the insidious enemy. The organizers reminded about the Mobile Frontline Hospital project – https://front.hospital – run by the Charitable Foundation for Reconstruction and Development of Ukraine under the leadership of Artem Honcharenko. The mobile hospital has already been transferred to the Defence Intelligence of Ukraine since November 2022. The proceeds from each book that is currently being popularized in the Siaivo bookstore are used to support the Armed Forces of Ukraine. Ukraine will win. Glory to the Armed Forces! Glory to Ukraine! Glory to the heroes!
