Ukrainian one-dollar store chain Aurora has expanded its network to 25 stores and served more than 1 million customers in Romania over the past year, CEO Taras Panasenko said on Facebook.
“Exactly one year ago, the first store in Suceava opened its doors. Now we already have 25 stores here, and eight are in the pipeline to open soon. This year we have served more than 1 million customers in Romania (…), 98% of them are locals,” Panasenko said.
He noted that the segment in Romania is still far from being profitable, “because we need to scale up and fine-tune the product, but we are growing steadily, both quantitatively and qualitatively.”
At the same time, in Romania, Aurora’s NPS (Net Promoter Score), measured by an independent marketing agency, is even higher than in Ukraine, reaching 86.
“We are the first case in the history of independent Ukraine when a system retailer has successfully scaled to the EU. We support local Romanian and Ukrainian producers who export a lot of goods to Aurora Romania. This includes manufacturers from the frontline cities,” he said.
“Aurora was founded in 2011 by Lev Zhidenko, Taras Panasenko and Lesya Klymenko. The retail chain is headquartered in Poltava. The chain has 1528 stores in Ukraine and 25 in Romania.
According to Opendatabot, the owner of Vygidna Pokupka LLC, which develops the chain, is listed as Auroritail Investments Limited of Cyprus, with Zhydenko as its beneficiary. The Cypriot company also owns Prior Development LLC, Seven A LLC, Promyslova 9 LLC, and Tak LLC.
At the end of 2023, the network’s net profit amounted to UAH 4.1 billion, and net income – UAH 27 billion.
