In 2025, Nestlé intends to invest UAH 8 billion in commercial activities in Ukraine, in particular, in the promotion of goods in retail chains, as well as UAH 1.5 billion in the modernization of factories to improve products, said Alessandro Zanelli, CEO of the company in Ukraine and South-Eastern Europe.
“The consumer goods category will continue to grow until 2025. But in 2025, everyone will feel a lot of pressure on margins. You can’t put everything on consumers alone, because inflation is already high in the country. We will have to work hard to create the right narrative about our business model,” he said at the ‘Global Outlook Enduring Change!’ organized by the European Business Association.
Zanelli advised entrepreneurs to identify the driving forces of their business, understand what creates consumer power and work to improve efficiency.
Speaking about Nestlé in Ukraine, he noted that the company intends to increase its presence in Ukraine in 2025, for which it plans to invest about UAH 8 billion in commercial activities, in particular, in the promotion of consumer goods in retail chains. In addition, about UAH 1.5 billion will be invested in improving the condition of the company’s plants.
The CEO of Nestlé in Ukraine added that the company has been delaying the launch of a new plant in Volyn region for six months due to constant air hazards, lack of builders and labor, but intends to launch in March 2025.
Nestlé’s business in Ukraine is represented by the following areas: coffee and beverages, confectionery, cooking (cold sauces, condiments, soups, convenience foods), baby and specialty foods, breakfast cereals, and pet food.
