On June 4, the Parkovy Exhibition Center hosted the Ukrainian Construction Congress (UBC), one of the main industry events of the year, which brought together representatives of the development market, government agencies, the banking sector, and specialized organizations. Iryna Mikhailova, Marketing Director at Alliance Novobud, was a participant in the event. The expert not only spoke at the discussion on the state program “eOselia,” but also moderated one of the key panel discussions on “Affordable housing: how to make real estate accessible to Ukrainians.”
The panel speakers included representatives of development companies, financial institutions, and the public sector: Pavlo Somov, founder of EcoBud Building Group; Alla Dubrovyk-Rokhova, head of communications at Ukrfinzhytlo, partner at PGR Consulting Group, Ivan Parukh, deputy chairman of the board of the State Fund for Youth Housing Construction, Volodymyr Chornenkyi, director of retail business at Sky Bank, and Anna Laievska, commercial director at Intergal-Bud.
Participants discussed comprehensive approaches to creating an affordable housing market, ranging from state support programs to innovative development models, financial instruments, and cross-sector cooperation. Particular attention was paid to the challenges of wartime, which have significantly affected the purchasing power of the population, construction rates, and the financing of new projects.
A separate highlight was the participation of Iryna Mikhalova in the discussion panel “eOselya — a state investment in recovery,” moderated by Alla Dubrovyk-Rokhova. The panel brought together developers and bankers who shared their experiences with the program, its impact on the market, and prospects for development.
Ms. Irina answered several key questions about the program’s role in the company’s sales, its readiness to change the traditional model of construction financing, and its investments in additional buyer support tools:
“The єОселя program is not just a mortgage product; it is a marker of the state’s trust in the industry and its support for Ukrainians. For our company, this program has become an important factor in stabilizing sales in 2024–2025. We see a real impact on buyer activity and are ready to invest in partnership formats with banking institutions to support buyers,” said Irina Mikhaleva.
Alliance Novobud thanks the organizers of the Ukrainian Construction Congress 2025 for the high level of the event and for creating a space for constructive dialogue that moves the industry forward.
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