On July 12, Rush LLC, owner of the EVA chain in Ukraine, opened its first store of the new compact format “EVA поруч” in the village of Zazimya in the Brovarsky district of the Kyiv region, according to the company’s press service.
By the end of 2025, the chain plans to open 10 EVA Nearby stores. The next openings are already scheduled for July in the Kyiv region in the village of Sofiivska Borshchahivka (Bucha district) and in the village of Hatne (Fastiv district).
It is specified that the experimental format of the compact “EVA Nearby” store will have an average area of about 60 square meters, which is 3-4 times less than a standard EVA store.
“This format is designed to help us meet consumer needs where this was previously impossible due to a lack of space sufficient to open a regular EVA store. EVA Nearby will ensure our presence where it is important to shoppers,” said Viktor Sredniy, COO of the EVA chain.
The range will include around 2,000 SKUs (15-20,000 SKUs in full-format stores). However, the compact format will also feature unique offers with a focus on the affordable price segment. The focus of the assortment will be on household chemicals, household goods, basic childcare products, hygiene products, and body and hair care products. Decorative cosmetics and perfumes will not be available in the new format. However, the advantage of the “EVA поруч” format is that such a store will serve as a pickup point for online orders.
Investments in opening an “EVA поруч” store amount to UAH 500,000, while launching a standard EVA store costs UAH 3-5 million, depending on the design of the retail outlet, its area, and the initial condition of the premises. Each compact store creates an additional 3-4 jobs.
EVA Nearby currently has experimental status. The strategic development potential of the format will be determined by the results demonstrated, which the company plans to evaluate in 2026.
Rush LLC, which manages the EVA chain, was founded in 2002. As of early 2025, the chain had 1,109 stores in operation.
According to Opendatabot, the owner of Rus LLC is listed as Incetera Holdings Limited (Cyprus, 100%), with Ruslana Shostak and Valery Kiptika as the ultimate beneficiaries.
At the end of 2024, Rush’s revenue increased by 28.2% compared to the previous year, to UAH 27 billion. Net profit decreased by 36.7%, to UAH 1.4 billion.
