The international multi-brand footwear retailer SuperStep will close all of its stores in Ukraine in May and June, according to the Retailers Association of Ukraine (RAU)
Zafer Ozbay, CEO of Eren Retail Group in Ukraine, which manages the Lacoste and SuperStep chains, told RAU that this decision is the result of a strategic analysis of global operations and the structure of sales channels.
“Ukraine remains an important market for us, and this step should be viewed as an optimization of our global operations, not as an indicator of market potential,” Ozbay said.
He clarified that there are no plans to close Lacoste stores and that operations are continuing as usual. According to RAU, as of the end of April, there are 12 Lacoste stores operating in Ukraine: one each in Odesa, Dnipro, and Lviv, and nine in Kyiv.
SuperStep was founded in 2012 in Istanbul and operates in the sport-casual and lifestyle segment, offering a diverse selection of sneakers, accessories, and apparel from world-renowned brands such as Lacoste, Nike, Puma, Adidas, Reebok, New Balance, Tommy Hilfiger, Calvin Klein, and Saucony. The brand entered the Ukrainian market in 2015, opening its first store in the capital’s Sky Mall shopping center; by 2018, it operated five locations: four in the capital and one in Lviv. The chain continued to open stores as part of a full-scale expansion: in 2023 at Victoria Gardens in Lviv, in 2024 at the Dream shopping mall in Kyiv and the Karavan shopping mall in Dnipro, and in 2025, a renovated space opened at the Forum Lviv shopping mall in Lviv.
As of the end of April 2026, six offline locations remained: in the capital’s Lavina Mall and Dream shopping centers, Lviv’s Forum Lviv and Victoria Gardens, Odesa’s Riviera Shopping City, and Karavan Dnipro. The retailer also operates an online store.
Back in March 2026, the Puma brand replaced SuperStep at the Respublika Park shopping center in Kyiv with its new “Field of Play” concept. At the Gulliver shopping center in Kyiv, the New Balance chain is considering SuperStep’s space to open a store with a revamped concept and a larger area—over 300 square meters. Currently, the stores are located next to each other.
The Ukrainian multi-brand retail chain guide opened its first store in the capital on April 11 at the Lavina Mall shopping center and plans to open seven more locations in 2026, according to the Ukrainian Retailers Association.
Guide began its expansion on March 20, 2025, by opening its first store in the Forum Lviv shopping center in Lviv. The next location was in the Nikolsky shopping center in Kharkiv (opened on September 12, 2025). By 2026, the chain had already expanded to two locations: in Khmelnytskyi at the Lybid Plaza shopping center and in Kyiv at the Lavina Mall.
“We have already signed an agreement with Respublika Park, where the fifth guide store will operate, and we plan to open another 6–7 stores by the end of this year,” Oleksandr Silin, Director of Network Development for Marathon, guide, and Jack Wolfskin, shared with RAU.
According to him, guide follows modern trends with a focus on developing the footwear category; a key feature of the company’s product range policy is the inclusion of so-called challenger brands such as Asics, On, Merrell, and Hoka. There are also Ukrainian brands—Syndicate, Keep, and Optimus Gang.
The E-Zoo pet store chain opened six new stores in February 2026, according to the chain’s founder, Oleg Bilyuk.
“February was a truly record-breaking month for E-ZOO — we opened six new stores! This is the largest number of openings in a single month in our entire history. The chain now has 67 pet stores in 11 regions of Ukraine,” he said on LinkedIn.
New stores have opened in the capital at 17 Bulvarno-Kudriavska Street and 24 Beresteisky Avenue (Smart Plaza shopping center), in Rokytne and Boyarka in the Kyiv region, and two in Rivne. Each store offers 1,800 to 2,500+ products for daily pet care: food, grooming, accessories, and toys.
According to OpenDataBot, E-Zoo: We Love Animals LLC was founded in 2021 by Oleg Bilyuk (17%), with Vladimir Kostelman as the ultimate beneficiary. In January-September 2025, the company received UAH 426 million 897.7 thousand in net income, which is 78% more than in the same period of 2024, while the net loss amounted to UAH 58 million 955.1 thousand against UAH 36 million 596.9 thousand for the three quarters of 2024.
E-Zoo is a chain of pet stores that is part of the Fozzy Group. It operates in an omnichannel format: pet products are available both in physical stores and online, with door-to-door delivery. Currently, the chain has 67 stores in 11 regions of Ukraine.
Sports retailer Reebok is leaving the Ukrainian market, with the last stores in the chain set to close in the spring, according to Forbes Ukraine.
According to the publication, the Reebok store in Kyiv’s Sky Mall shopping center will remain open until May 8, 2026, and the store in the Retroville shopping center will remain open until the end of the sale.
Market experts told Forbes that the sports brand’s exit from the Ukrainian market continues the trend of large Turkish chains English Home, Koton, DeFacto, and FLO closing.
At the same time, Ukrainian sports retailers may compete for the right to develop the Reebok brand, the publication notes.
According to Opendatabot, the net income of Flo Ukraine LLC, which develops the Reebok chain in Ukraine, amounted to UAH 84.4 million for the first three quarters of 2025, while losses reached UAH 48.5 million.
The Umanpivo brewery (Cherkasy region) has expanded its logistics network and opened a new 2,000 sq m branch in Bila Tserkva, according to the company’s press service.
According to the report, this is the company’s third representative office in Ukraine after facilities in Uman and Vinnytsia. The company purchased a ready-made warehouse for the branch, which it converted to suit the specifics of the business. The new unit includes offices, a warehouse, and its own vehicle fleet. Five brand stores have already begun operating in Bila Tserkva.
The branch will provide direct deliveries to retail outlets in the region from Uman to Kyiv, including the city of Bila Tserkva itself, satellite cities, and surrounding areas.
“Our goal is to provide consumers with a full range of products. The branch gives retail outlets the opportunity to work directly without intermediaries,” said Igor Kisel, CEO of Umanpivo.
Umanpivo LLC was founded in 1998 in Uman (Cherkasy region). The company specializes in the production of beer, malt, cider, and non-alcoholic beverages, as well as the cultivation of grain and spice crops. The manufacturer’s range includes more than 40 types of beverages, including classic beer and experimental craft varieties such as tomato beer and “Spicy Mango” flavored beer, as well as ciders and lemonades.
According to Opendatabot, the brewery incurred a net loss of UAH 16.5 million in 2024, with revenues of UAH 998.5 million. Its debt obligations amount to UAH 567.3 million, while its assets are estimated at UAH 858.8 million. Revenue growth to UAH 1.45 billion was forecast for 2025. The company’s authorized capital is UAH 300 million.
The beneficiaries of the company are Ihor Kysil (58%) and Maria Kysil (42%).
The national chain of tile and sanitary ware stores Agromat LLC (Kyiv) is opening its fifth store in Lviv in the VAM shopping center at 100 Ivana Vyhovskoho Street, according to the company’s press service.
Its total area is over 800 square meters, with 680 square meters of retail space. The store is already operating in test mode, with the official opening scheduled for February 13-16.
Agromat CEO Stepan Slynchuk, quoted in the press release, noted that visitors will have access to professional support from the moment the store opens: from selecting everything they need for their idea and budget to free 3D visualization of the project.
“We are scaling this quality standard to each new facility (…) To this end, the team is constantly improving its expertise at the Agromat Academy,” he said.
Agromat manufactures and sells ceramic tiles and sanitary ware. The company was registered in 1993. Agromat brings together the professional community through the Club of Architects and Designers (CAD), implements innovations within Agromat.tech, and provides customers with access to the world’s best brands in 33 stores in 21 cities of Ukraine and on agromat.ua.
According to Youcontrol, the co-owners of the company with shares of 28.65% each are Serhiy Voitenko, Oksana Reva, and Anatoliy Tadai, with another 10.05% belonging to Olga Bashota and 4% to Nadiya Rushelyuk.
