The Brocard perfume store chain is preparing to open a store with an area of over 1,000 square meters in the Ocean Mall shopping center, based on the new Beauty Garden concept, the company’s press service told the Interfax-Ukraine news agency.
“We are preparing to open Brocard in the new Beauty Garden concept. This is a different, more ‘young’, more emotional Brocard in terms of both style and content. Different colors, different design, but the same: the best brands, only original products, only official supplies, real beauty experts, and an exclusively transparent and responsible business,” said Olena Lada, director of strategic development at Brocard.
All key brands have been retained in the new format and are presented in separate personalized corners. The company is also actively working to attract new categories and brands to the concept, including those that are not traditional for Brocard’s audience: pharmacy care, dietary supplements, professional hair care brands, sexual wellness products, and an expanded range of accessories.
According to Olena Lada, the new format will help visitors experience the beauty of the world of perfumes and cosmetics, try products for every taste and at every price point.
“We want every customer to feel welcome, so we have completely rebuilt our approach to service,” she said.
For example, you can get a free skin and hair diagnosis and choose the best fragrance for yourself through the exclusive “Perfume Sommelier” service.
Brocard Business Manager Yuriy Gatkin explained the choice of Ocean Mall shopping center by positive partnership experience.
“We have been working with this team since 2003, since the opening of our first joint project in the Mandarin Plaza shopping center. Since then, we have agreed that we will be present in each of their facilities. It is a matter of trust, professionalism, and strategic partnership. Today, we are present in Mandarin and Blockbuster, and we are planning to open in Ocean Mall—and this is definitely not the end. We are confident in the quality of the projects and that we are moving forward together,” said Gatkin.
Brocard-Ukraine is an operator in the luxury segment of the Ukrainian perfume and cosmetics market (Brocard and Kiehl’s brands, the Brocard.ua online store, and the Brocard mobile app). The company has 68 stores in 22 cities across Ukraine, over 1,600 employees, and more than 2.5 million regular customers. The chain’s stores carry more than 480 brands of premium cosmetics, perfumes, skin and hair care products, and beauty accessories, including more than 100 niche perfume houses.
The ultimate beneficiary of the Brocard holding, which includes Brocard-Ukraine and Exagon, is French citizen Philippe Benacin, one of the key players in the global perfume and cosmetics market, chairman of Philippe Benacin Holding, and director of Interparfums SA.
Ocean Mall is a retail resort-style shopping center. Its total area is 300,000 square meters, with parking for 4,000 cars. The shopping center will combine 800 stores and 50 restaurants. Among the largest tenants are the Silpo grocery supermarket and flagship stores of the world’s largest retailers in the fashion, sports, and home goods segments. More than 30,000 square meters of the Ocean Mall shopping center is reserved for entertainment, including the Galaxy amusement park for the whole family and a 7-screen multiplex cinema.
