Comfy Trade LLC, which develops the Comfy network, has updated its management model and introduced the role of company president, which has been filled by Igor Khizhnyak, while Gennady Verbylenko has been appointed as the new CEO.
‘Comfy announces an update to its management model, which took place in early January 2026. The decision is aimed at strengthening strategic and operational management, ensuring management continuity and the further sustainable development of the company as a leader in the Ukrainian market for household appliances and electronics,’ the company said in a press release.
Igor Khizhnyak, who previously held the position of CEO of Comfy, has taken up the new position of president of the company. According to the announcement, as president of the company, he will be responsible for shaping its strategic priorities.
Khizhnyak has also joined the company’s advisory board. He will participate in determining Comfy’s strategic directions, evaluating key management decisions, and ensuring a balance between the company’s long-term goals, customer expectations, and market development.
In addition, Khizhnyak will soon take up the position of Chief Country Representative in Ukraine at Torwell, which indirectly co-owns Comfy. His task in his new position will be to develop investment projects in Ukraine, the press service reported.
The new CEO of Comfy is Gennady Verbylenko, who has held the position of CEO of the company in various years and was a member of its advisory board, as well as being a minority shareholder in Comfy.
“Comfy is a mature, transparent and efficient company with a strong position in the Ukrainian market and a clear understanding of its role and responsibilities. Today, we are moving on to the next stage of development, which requires a clearer division of strategic and operational focuses. The changes introduced strengthen the company’s management model, contribute to the further transformation of the business model and create the basis for long-term growth and a new level of leadership for Comfy,” said Stanislav Ronis, founder and key beneficial owner of Comfy, in a press release.
According to YouControl, Comfy Trade LLC is owned by Comfy Holdings Limited (100%, Cyprus), with Stanislav Ronis and Svitlana Hutsul as the ultimate beneficiaries.
As reported, Comfy increased its revenue by 9.7% in the first nine months of 2025 compared to the same period in 2024, to UAH 25.4 billion. At the end of 2024, it received UAH 47 billion 720.9 million in revenue, which is 27.1% higher than in 2023. 2024 was the first year when the company exceeded $1 billion in revenue.
