Sports retailer Reebok is leaving the Ukrainian market, with the last stores in the chain set to close in the spring, according to Forbes Ukraine.
According to the publication, the Reebok store in Kyiv’s Sky Mall shopping center will remain open until May 8, 2026, and the store in the Retroville shopping center will remain open until the end of the sale.
Market experts told Forbes that the sports brand’s exit from the Ukrainian market continues the trend of large Turkish chains English Home, Koton, DeFacto, and FLO closing.
At the same time, Ukrainian sports retailers may compete for the right to develop the Reebok brand, the publication notes.
According to Opendatabot, the net income of Flo Ukraine LLC, which develops the Reebok chain in Ukraine, amounted to UAH 84.4 million for the first three quarters of 2025, while losses reached UAH 48.5 million.
