The Adidas sports brand has returned to Kharkiv after a four-year hiatus; a discount store has opened at 199 Heroiv Kharkiva Street, according to a post on LinkedIn by Igor Marinich, CEO of Adidas Ukraine.
“After four years in a ‘frozen’ state since the start of the full-scale war, we are once again opening our doors to all our customers and athletes in our wonderful, athletic, incredibly brave, and Ukrainian city of heroes—Kharkiv!” he wrote.
Marinich also emphasized that the safety of employees and customers remains a key priority for the company.
As reported, in February 2024, Adidas closed all its retail locations in Ukraine due to the security situation, but began restoring the network’s operations as early as July 2022. In Kharkiv, the brand’s stores had previously also operated in the “Karavan” and “Dafi” shopping centers.
In Ukraine, the chain is managed by the state-owned enterprise “Adidas-Ukraine,” which is owned by Adidas AG. According to OpenDataBot, by the end of 2025, the company increased its revenue by 28% to 2,996,893,000 UAH, while net profit halved to 43.310 million UAH in 2025 compared to 94.205 million UAH in 2024.
