Veteran and civic activist Oleksandr Budko (Teren) has opened a franchise of the “Muza” ready-meal delivery service in Rivne, co-founded by chef Yevhen Klopotenko, according to Klopotenko’s press office.
“We spent a long time refining the ‘Muza’ franchise model before we began scaling it through partners. It’s important to me that people who open a franchise don’t just invest in the business, but also share our values. Oleksandr is exactly that kind of person,” commented Yevhen Klopotenko.
According to Teren, the decision to open a franchise was driven by a desire to influence the culinary culture in his hometown.
Klopotenko’s “Muza” delivery service specializes in restaurant-quality Ukrainian cuisine and is expanding through a franchise model. Rivne became the third city to host a location, following Kyiv and Lviv. The new location is at 32 Soborna St., Rivne. Orders can be placed via Glovo and Bolt Food, and customers can also pick up their orders in person.
Currently, the chain has 17 active locations (16 dark kitchens and one brick-and-mortar restaurant in Kyiv) and fulfills over 10,000 orders per month.
The “Muza” concept is “a restaurant at home without the cooking.” All dishes are created using Klopotenko’s original recipes. The menu features over 30 traditional Ukrainian dishes: borscht with smoked pear, bograch, varenyky, meat and fish cutlets, Poltava-style cutlet, as well as breakfasts, desserts, and signature fruit compotes and fruit drinks. The service’s pricing is designed for daily consumption. Prices for first courses start at 188 UAH, main courses at 225 UAH, and baked goods at 145 UAH.
The partners plan to launch an exclusive line called “Muza by Teren,” with the menu to be developed with the direct involvement of Oleksandr, who holds a degree in food technology.
In addition to Rivne, the “Musa” team is considering Dnipro, Odesa, Cherkasy, and Vinnytsia as priority cities for the project’s further development.
