Demand for short-term housing rentals in the EU through online platforms continued to grow in early 2026. From January through March, guests spent 144.3 million nights in short-term accommodations booked through Airbnb, Booking, or Expedia. This is 9.7% more than in the first quarter of 2025 and 16.6% higher than in the first quarter of 2024, Eurostat reported on July 2.
Malta showed the fastest growth—up 30.5% year-over-year. It was followed by Slovenia—up 24.7%, Slovakia—up 23.5%, and Cyprus—up 22.3%. Double-digit growth was also recorded in Finland, the Czech Republic, Ireland, Croatia, Greece, Germany, Italy, Sweden, Poland, Estonia, Latvia, and Lithuania.
Among the EU’s largest tourism markets, all seven of the most-visited countries also showed growth. Germany saw a 14.9% increase, Italy 14.7%, Poland 11.9%, France 8.1%, Spain 6.5%, Portugal 4.9%, and Austria 4%. This means that the market is growing not only in small countries with a low baseline but also in major tourism economies.
Eurostat clarifies that these figures specifically refer to guest nights in short-term accommodations booked through platforms, rather than hotels and campgrounds. For example, if a family of four stays in an apartment for three nights, this counts as 12 guest nights. The data is published as experimental statistics and is based on information that the platforms report directly to Eurostat.
Regional statistics are published with a delay. According to data for the fourth quarter of 2025, the most popular regions for short-term rentals through these platforms were Andalusia in Spain—9.9 million nights, the Canary Islands—8.2 million, and Île-de-France in France—7.2 million. Only regions from three countries—Spain, France, and Italy—made it into the top ten.
For investors, these statistics mean that focusing solely on overall market growth is no longer sufficient. It is necessary to take into account the specific country, city, seasonality, local restrictions on Airbnb and Booking, taxes, registration rules, and competition from hotels. In Europe, short-term rentals continue to grow, but are becoming an increasingly regulated and professional business.
