State-owned PrivatBank has launched a large-scale media campaign titled “Do Something—Something Will Happen,” which will cover key communication channels, including radio, outdoor advertising, digital video platforms, social media—Instagram, TikTok, and Facebook—and banner networks, according to a statement posted Tuesday on the website of Ukraine’s largest financial institution.
“Our research and surveys show that during wartime, there’s no time to put things off until later; instead, we must live life to the fullest here and now, without waiting for a better time,” the release quotes Mikael Björkner, the bank’s chairman of the board, as saying.
“Whether it’s starting a business, raising a family, buying your first home, or spending more time with loved ones—we’re there for our customers through all these important moments,” he added.
It is noted that to launch the new branding campaign, PrivatBank created a music video featuring the artist thekomakoma, who is currently serving in the Armed Forces of Ukraine. The campaign’s ambassadors include Amil and Ramil from Kurgan&Agregat, veteran Rusya Danilkina, representatives of the Ukrainian business community—Marchuk Khlib and Nick.sense—as well as the bank’s clients who are developing their own projects, running businesses, pursuing creative endeavors, or transforming the country, each in their own way.
The press release does not include information on the campaign’s cost.
PrivatBank is Ukraine’s largest bank. According to the National Bank, the financial institution’s total assets as of June 1, 2026, amounted to 965.11 billion UAH (22.7% of the total).
The state-owned bank noted that, according to regular Brand Health Tracking surveys for the first quarter of 2026, the level of trust in it is higher than that of other financial institutions on the market and stands at 49%. The bank attributes this to the availability of accessible, personalized, and digitized products for its customers.
