State-owned PrivatBank has launched a large-scale media campaign titled “Do Something—Something Will Happen,” which will cover key communication channels, including radio, outdoor advertising, digital video platforms, social media—Instagram, TikTok, and Facebook—and banner networks, according to a statement posted Tuesday on the website of Ukraine’s largest financial institution.
“Our research and surveys show that during wartime, there’s no time to put things off until later; instead, we must live life to the fullest here and now, without waiting for a better time,” the release quotes Mikael Björkner, the bank’s chairman of the board, as saying.
“Whether it’s starting a business, raising a family, buying your first home, or spending more time with loved ones—we’re there for our customers through all these important moments,” he added.
It is noted that to launch the new branding campaign, PrivatBank created a music video featuring the artist thekomakoma, who is currently serving in the Armed Forces of Ukraine. The campaign’s ambassadors include Amil and Ramil from Kurgan&Agregat, veteran Rusya Danilkina, representatives of the Ukrainian business community—Marchuk Khlib and Nick.sense—as well as the bank’s clients who are developing their own projects, running businesses, pursuing creative endeavors, or transforming the country, each in their own way.
The press release does not include information on the campaign’s cost.
PrivatBank is Ukraine’s largest bank. According to the National Bank, the financial institution’s total assets as of June 1, 2026, amounted to 965.11 billion UAH (22.7% of the total).
The state-owned bank noted that, according to regular Brand Health Tracking surveys for the first quarter of 2026, the level of trust in it is higher than that of other financial institutions on the market and stands at 49%. The bank attributes this to the availability of accessible, personalized, and digitized products for its customers.
The sowing campaign amid quarantine started quite well in all regions of Ukraine, the pace is approximately the same as in 2019, with a slight advance due to early spring, Director General of UkrAgroConsult consulting agency Serhiy Feofilov has said.
“The import component in sowing resource is still very high. Nevertheless, the main material and technical resources were imported into Ukraine and purchased by farms before the quarantine and the devaluation. The negative impact on cost of production is still minimal,” the agency said on UkrAgroConsult’s website, citing Feofilov.
Feofilov said that it is a positive point in the fact that corn seeds are mainly produced at Ukrainian seed plants, only parental forms are imported. The expansion of spring grain will be precisely due to corn. The situation with plant protection is almost the same, namely all needed is imported, except that the line of products will decrease against expectations, the top manager said.
“The situation is contradictory in terms of fuel. Fuel supply is sufficient and the main intrigue is the price level. On the one hand, we can expect it to decline after the oil falls. On the other hand, fuel sellers tend to price stabilization, given hryvnia devaluation and a possible reduction in supplies,” the director general of UkrAgroConsult said.
Ukrainian agrarians as of November 5 had sowed 7 million hectares with winter grains with the projected area being 7.2 million hectares for the 2019 harvest.
According to a report on the website of the Ministry of Agrarian Policy and Food, 6 million hectares of the area were sown with winter wheat, with the forecast being 6.2 million hectares, 120,000 hectares with rye with the forecast standing at 150,000 hectare, and 870,000 hectares with winter barley with the forecast being 870,000 hectares.
In addition, one million hectares were sown with winter rapeseeds, with a forecast of 890,000 hectares.
“We are reaching the projected result of 7.2 million hectares under winter crops for grain. As of November 5, about 150,000 hectares more were sown than on the same date last year,” First Deputy Minister of Agrarian Policy and Food Maksym Martyniuk said on Facebook.
According to him, the work was carried out within the best terms, the level of soil moisture was sufficient both for sowing and to ensure the best conditions for growth and development.
“The availability of material and technical resources was at the level or above the need. The availability of mineral fertilizers for the autumn field work amounted to 776,000 tonnes or 108% of the application, in particular phosphate fertilizers amounted to 207,000 tonnes (109% of the need),” Martyniuk reported.
