The growth potential for the market capitalization of Transcarpathia’s tourism clusters over the next three years could reach 40–50%, and 60% for the Skole District in Lviv Oblast, according to the study “Promised vs. Real” by Ribas Invest and Ribas Hotels Group.
As explained to the “Interfax-Ukraine” news agency, this level of market capitalization is driven by growing tourism demand in regions where competition among professional developers remains minimal.
“The market has learned to look not where everything has already been built, but where infrastructure is just taking shape. The difference in land prices between overheated and new locations is now as much as tenfold—this is the ‘window’ for entry before capital floods in,” explained Artur Lupashko, founder of Ribas Hotels Group.
As part of a comprehensive audit of Ukraine’s hotel and recreational development sector, Ribas Invest has identified clusters of locations where entry costs have not yet peaked, despite rapidly growing demand. These include, in particular, the Sinyak–Pylypets–Podobovets corridor in Zakarpattia, the Skole–Tukhlya corridor in Lviv Oblast, and the Kaniv–Cherkasy corridor along the Dnipro River.
According to the study, the average price per 100 square meters of land in the village of Polyanytsia (Bukovel) is $25,000–45,000, in Pylypets—$3,500–6,000, and in the Skole District—$1,500–3,000. The difference in land prices between these locations reaches 1,000%, while the cost of renting a ready-to-use room differs by only 20–25%.
Researchers also note that by 2026, Zakarpattia will have upgraded rail and road logistics, which will make the region comparable to Ivano-Frankivsk in terms of accessibility—at one-third the cost of assets.
Other promising destinations include the Shatsk–Svitiaz lake region in Volyn, the suburbs of Kyiv, and the Odesa coast, where demand is driven by the desire for safe suburban getaways and energy-independent real estate.
Ribas Hotels Group—founded in 2014 in Odesa—is an international full-cycle hotel management company and a hotel business ecosystem. It integrates the entire process—from site selection, design, and construction to management, franchising, and investment.
Ribas Hotels Group is the only hotel group that independently handles all stages of creating and developing hotel projects.
The company’s portfolio includes 56 projects currently under construction, in the launch phase, or under management, including locations in Ukraine, Poland, Turkey, and Bali. The company develops 3-, 4-, and 5-star city and resort hotels under the brands Ribas Hotels, Ribas Rooms, WOL home + hotel, and Mandra Moments.
The operator’s total room inventory exceeds 1,000 rooms.
HOTEL, INVESTMENT, RIBAS, Skole District, TOURISM, ZAKARPATTIA
