More than two-thirds of Ukrainians planning to buy an apartment pay attention to the availability of a backup power supply and independent heating, according to the results of a survey by “OLX Real Estate.”
According to the study, 68% of potential buyers consider a backup power supply in case of power outages to be important, compared to 49% in 2025. Thus, over the course of a year, the share of buyers paying attention to a home’s energy independence has risen by 19 percentage points. The availability of autonomous heating is also important to 68% of respondents.
“Energy sustainability has effectively become on par with many ‘traditional’ characteristics of an apartment or house,” notes the OLX report.
At the same time, the main criterion when buying an apartment remains its cost—82% of respondents cited price as important. In second place is the total area of the home—79%.
The number of rooms and the city neighborhood are considered by 77% of potential buyers each. A good floor plan or renovation, as well as the property’s stage of completion, are important to 76% of respondents; infrastructure and the building’s exterior are important to 73%; and the floor level is important to 72%.
At the same time, the war has significantly changed Ukrainians’ security requirements for real estate. 67% of potential buyers consider the distance from strategic facilities, and the presence of a shelter directly in the building is important to 60%.
At the same time, traditional advantages of a property’s location are less important. Proximity to the metro was cited as important by 46% of respondents, and a location near the city center by 45%.
The main reason for purchasing real estate remains the desire to improve current living conditions—47% of respondents cited this as their motivation. Another 42% want to acquire their own private space, 23% plan to move into a more spacious home, 20% view the purchase as a way to improve their standard of living, and 11% want to change the neighborhood where they live.
The investment component remains significant, though it takes a back seat to purchasing a home for personal use. Twenty-eight percent of potential buyers view real estate as an investment. Specifically, 19% expect to generate income in the future by renting out the property or reselling it.
Thus, the survey results indicate a shift in Ukrainian buyers’ priorities: alongside price, square footage, and location, a property’s ability to function during power outages and its level of security are becoming increasingly important.
According to OLX, attitudes toward backup power have changed particularly noticeably: while in 2025 approximately one in two potential buyers considered this factor, by 2026 the figure had risen to more than two-thirds.
Source: “OLX Real Estate” study.
