KYIV. June 1 (Interfax-Ukraine) – The market of soft drinks (mineral water, sweet carbonated water, cold tea and energy drinks) in Ukraine from April 2016 to March 2017 had grown by 4.7% in liters and by 15.25% in monetary terms.
According to marketing research by Nielsen, a year earlier sales in the category of non-alcoholic beverages increased by 26.17% in monetary terms, while the fall in natural terms amounted to 4.16%.
The main reason for the positive dynamics of soft drinks sales was a slowdown in the growth of prices in the Ukrainian market compared to last year. The increase in prices was 10.08% per liter in 2017 against 31.65% a year earlier.
According to Nielsen, the category of energy drinks became the leader in growth among all non-alcoholic beverages, which increased sales by 16.9% due to developing inexpensive brands. In the category of energy and sweet carbonated beverages, sales of private brands in liters increased by 22% and 32.8%, respectively.
At the same time, the share of mineral water sales fell by 8.5%, cold tea by 6.5%.
Nielsen also noted changes in trade channels – sales are growing in supermarkets, hypermarkets, minimarkets, while traditional retail channels are falling both in natural and monetary terms.
