The TOP Outdoor advertising operator (Kyiv) plans to cover the entire territory of Ukraine in 2020, and plans to enter the international market in 2021. “Sooner or later, we will cover the entire country and plan to move beyond its borders. This is already in 2021, and for 2020 our plan is to go out and cover the whole country,” the co-founder and CEO of TOP Outdoor, Oleksiy Ohorodnik, said in an interview with the Focus publication.
According to him, the company currently offers digital outdoor advertising in Kyiv and Odesa and is in the process of entering the markets of Lviv, Kharkiv, Dnipro, Ivano-Frankivsk and Zaporizhia.
“We will focus on cities with about one million of population or at least half million of population,” added Ohorodnik, noting the low economic feasibility of development in smaller cities.
He also said that in addition to the main direction of the operator – advertising on media facades – there are plans to develop a “city format,” as well as interactive formats that provide for interaction with the audience.
In addition, the company is working on opening a software platform for managing content and interacting with advertisers, Ohorodnik added.
Top Outdor Ukraine LLC was established in 2017. According to the unified public register of legal entities and private entrepreneurs, the founders of the company are Ostap Schotkevych (70%), Ilia Strakh (15%), Ohorodnik (10%), Viktor Osadchiy and Oleksandr Svintozelsky (2.5% each).
