Agricom Group, after liberation from occupation of Chernihiv cluster, has invested $2mn in the second stage of reorganization of the plant, which produces cereal flakes and products based on them under Dobrodiya, San Grano, San Granola, Woosyanka and Yummoji brands, the press service of the agricultural holding reported.
“Investments are aimed at opening new facilities (launching extrusion and granola shops, starting a pellet shop), creating and launching new brands (Yummoji ready-made breakfasts), development in EU countries, new technologies, etc.,” the press service quoted Anatoly Shkribliak, one of the group’s shareholders, as saying.
According to the press release, Dobrodia Foods LLC, which sells the plant’s products, changed its strategy in 2022.
“We launched our own logistics of products to European countries. In the summer of 2022 we opened a trading house in Poland, which is now successfully developing, and our products increasingly appear on the shelves of European supermarkets. We have big plans to cover all of Europe,” Shkribliak stressed.
According to his information, Agricom currently exports its products to over 40 countries.
Agricom Group is an agribusiness group founded in 2013. It specializes in the development, production and distribution of food products from grain crops. It cultivates about 28,000 hectares in Lugansk, Chernigov, Rivne and Zhytomyr regions.
In May 2018, the agroholding launched a $10.5 million plant producing cereal flakes from Dobrodia TM in the village of Mikhailo-Kotsyubinskoye (Chernigov region). Dobrodia Foods LLC (Kiev) produces and sells grocery products, which include wheat flour, flour from other grains, cereal flakes and cereal mixtures.
This company was occupied in March 2022 by Russian troops and liberated by the AFU in April, in the same month the company resumed cereal production.