Brand Amazon remained the leader among global retailers for the eighth consecutive year, despite a 14.6% drop in its value over the past year to $299.3 billion, according to Brand Finance.
By a wide margin in the second and third positions are two other U.S. brands Walmart (up 1.7% to $113.78 billion) and Home Depot (+8.4% to $61.05 billion).
Costco and Lowe’s climbed to fourth and fifth place, respectively, up from sixth and seventh last year. The first brand gained 24.2% in value (to $46.57 billion) and the second has fallen in value by 5.4% (to $31.6 million).
The U.S. drugstore chain CVS, owned by CVS Health Corp. moved up to number six from number ten (+16.7%, to $30.57 billion).
Meanwhile, Chinese online retailers Taobao and Tmall, owned by Alibaba, fell to seventh and ninth from fourth and fifth last year. The value of the first brand fell by 43.2% (to $30.54 billion), the second – by 44.2% (to $27.43 billion).
Rounding out the top 10 is Walgreens, the U.S. drugstore chain which saw its brand go up 9.5% (to $21.56 billion) taking it from twelfth place the year before.
The highest position among European brands is occupied by a German discount supermarket chain Lidl which jumped to the twelfth place from the fourteenth.
The most significant growth in the value of the brand showed a Mexican chain of convenience stores OXXO, which operates throughout Latin America – 56%, to $2.3 billion. He got into the ranking this year and took 91st place.
Meanwhile, famous British online retailer ASOS dropped out of the ranking after its brand value collapsed by more than 40% (to $1.2 billion), the report said.
Among the 100 companies in the ranking of retailers Brand Finance 36 are American, eleven are German, nine are British and seven are Chinese.
