Bosnian investment group ASA Group has announced the completion of its acquisition of the Zito Backa flour mill in Kula, Serbia. This was stated in the company’s official press release published on Friday.
According to ASA Group, the deal makes its subsidiary ASA Trading a leader in Serbia’s grain sector in terms of grain trading volume, storage capacity, and processing capacity.
“This is a logical continuation of our expansion strategy in key sectors of the region. Zito Backa has more than a century of tradition, reliable quality, and infrastructure that matches our international ambitions,” said ASA Group CEO Eldin Hadzislimovic.
The company emphasized that it is building on its previous experience in asset integration, including the purchase of the Zitoprodukt mill in Bačka Palanka in 2018. According to ASA Group representatives, the new acquisition will complement the ecosystem in the consumer goods segment and strengthen the group’s export potential in Southeast Europe.
In addition to the grain sector, the holding company is actively developing projects in other industries, including date and vegetable oil production in Morocco and Turkey, as well as renewable energy in Bosnia and Herzegovina (solar power plants in Bosanski Petrovac).
Zito Backa is one of Serbia’s oldest flour milling companies. It was founded over 100 years ago. In 2013, the plant in Kula was modernized: capacity was increased to 220 tons of flour per day (in wheat equivalent) and a 50,000-ton grain storage facility was built. The company is known for its high-quality flour and stable supplies to domestic and export markets.
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