The Ukrainian one-dollar store chain Aurora opened 235 new stores in Ukraine in 2025, with the chain’s revenue amounting to UAH 58.6 billion (including VAT), which is 28.6% more than in 2024, the chain’s CEO Taras Panasenko said on Facebook.
He said that in 2025, more than 12 million customers chose Aurora stores more than 370 million times, and the Net Promoter Score (NPS) rose to 59 points.
“We are strengthening our support for Ukrainian manufacturers: about 50% of our assortment consists of goods from Ukraine, from more than 600 manufacturers, 36 of which export products to 65 Aurora stores in Romania. An important event of the year was also obtaining AEO (Authorized Economic Operator) status, which confirms that the company operates completely “in the white” and according to all the rules,” Panasenko emphasized.
Over the year, Aurora paid more than UAH 8.6 billion in taxes, entering the top 20 largest taxpayers in Ukraine and becoming the largest taxpayer in the Poltava community (UAH 288.4 million in personal income tax). The company’s support for social and charitable projects amounted to UAH 322 million.
“Importantly, we have created the roles of Chief Veteran Officer and Chief Inclusion Officer and are developing veteran and inclusive initiatives as part of our systematic work. More than 140 veterans, including defenders with disabilities, already work at Aurora,” he said.
Aurora was founded in 2011 by Lev Zhydenko, Taras Panasenko, and Lesya Klymenko. By the end of 2025, the chain will have over 1,700 stores in Ukraine and 65 in Romania. The retail chain’s headquarters are located in Poltava.
According to Opendatabot, the owner of Vygidna Pokupka LLC, which develops the chain, is the Cypriot company Aurora Retail Investments Limited, its beneficiary is Lev Zhydenko, and among the owners are funds managed by Horizon Capital.
