Business news from Ukraine

Difficult wartime has affected both the purchasing power of Ukrainians and their behavioral habits. Due to frequent air raids, people prefer to make large-scale weekly purchases, but they prefer to see basic products of the economy segment and preferably of domestic production in their shopping carts. Toilet paper is always among the most necessary purchases. And how can you not make a mistake in choosing it?

Saving money can be expensive
Almost every consumer has experienced the disappointment of buying an ordinary roll of toilet paper at least once in their lives. A wrapper that couldn’t withstand transportation even in a hand-held shopping bag, a paper web that was not intact, pieces of waste paper left over from poor recycling, skin staining from using a colored product – and this is just a partial list of troubles that a buyer can get when purchasing a cheap product of dubious quality. But it’s not just about negative emotions from a bad purchase, as such paper can cause serious health problems for the user. Allergies, dermatitis, and even infections are the consequences of using low-quality toilet paper that require long and expensive treatment.
It is no coincidence that Obukhov 65 is a popular brand, as the Kyiv Cardboard and Paper Mill (KCPK) of the Austrian Pulp Mill Holding, where this toilet paper is manufactured, carefully monitors the safety of the most popular product.

An interesting fact: Today, about 1 million rolls of Obukhov 65 are produced daily at the plant.
The company has an integrated quality management system in place, and independent audits are conducted annually, including food safety audits, so the plant guarantees the safety of all its products. Compliance with European and national requirements is confirmed by the relevant certificates, and the waste paper processed into the base paper, the original product of the plant, undergoes 7 stages of purification.
Brand protection is a matter of honor and health
Kyiv KPK spends a lot of effort and money to protect its product from counterfeiting. After all, it is not only about the company’s reputation, but also about the safety of consumers who have been preferring the proven brand and trusting the manufacturer of Obukhiv 65 for decades.
An interesting fact: In their requests for assistance from Kyiv Cardboard and Paper Mill, charitable and public organizations, medical and educational institutions, volunteers and the military most often ask for Obukhov 65 toilet paper.
The company is responsible for ensuring that consumers receive a quality product. However, it is the buyer’s responsibility to pay attention to important details that will help him or her recognize the real Obukhov 65 from the fake:
– the wrapper is made of thin label paper with a characteristic rustle, has clear printing, without smudges of paint;
– the label indicates the manufacturer as PJSC “Kyivsky KPK”, depicts a roll with the company’s logo, and has a barcode and QR code that are easily scanned;
– the date of production must be indicated, and it differs by up to a minute on each roll. Usually, counterfeiters, if they do indicate the date, use the same time everywhere;
– the winding of the roll should be sufficiently tight, all rolls should be of the same shape, height and diameter.

Clear benefits at a reasonable price
There is a quite logical explanation for the fact that consumers of sanitary products in the economy segment prefer Obukhov 65 toilet paper, because, in addition to safety and reasonable price, they receive a number of additional benefits:
– Obukhov 65 is made of recycled paper, so by constantly buying these rolls, consumers save trees from being cut down, thus contributing directly to environmental protection and supporting the philosophy of sustainable consumption;
– by choosing the original Obukhov 65, the buyer takes care of his or her wallet, because this paper is economical and not only because of the price. A roll of Obukhov 65 lasts much longer than any other similar product;
– Obukhov 65 is a purely Ukrainian product, so by purchasing it, the consumer supports the domestic manufacturer, thus making a contribution to supporting our country’s economy, which is extremely important in wartime.
Therefore, it is hard to disagree that Obukhov 65 has maintained its reputation as a “people’s brand” for decades, and it is well deserved, as it meets not only modern requirements for sanitary products, but also the most daring expectations of its consumers, not only in Ukraine but also far beyond its borders.