According to Serbian Economist, foreign demand for real estate in Montenegro is becoming more diversified: citizens of Serbia and the U.S. are stepping up their activity, while the share of Russian buyers is gradually decreasing, as evidenced by market data and surveys of local experts.
Just a few years ago, Russian buyers were one of the key groups of foreign investors in Montenegrin real estate, especially along the coast—in Budva, Tivat, Kotor, Herceg Novi, and Bar. However, after 2022, their activity began to decline due to sanctions, issues with bank transfers, capital movement restrictions, uncertainty regarding residency status, and changes in the geopolitical landscape.
Against this backdrop, the importance of buyers from Serbia is growing. For Serbian citizens, Montenegro remains a familiar and accessible market: there is no language barrier, strong family and business ties, and the coast is traditionally viewed as a destination for vacationing, purchasing a second home, and renting. Serbian buyers are particularly active in the segment of apartments for seasonal living and properties that can be rented out to tourists.
American demand has also become more noticeable. Buyers from the U.S. are attracted by relatively lower prices compared to EU and Mediterranean markets, the possibility of obtaining a residence permit through real estate, the development of tourism infrastructure, and the growing recognition of Montenegro as a European destination for relocation, remote work, and investment.
According to market surveys, the most active foreign real estate buyers in Montenegro currently include citizens of Serbia, Turkey, the U.S., Russia, and Germany. However, activity among Russian and German buyers has declined significantly.
Ukrainian buyers also maintain a presence in the Montenegrin market, although their role is not dominant. For Ukrainian citizens, Montenegro remains a logical destination for relocation, purchasing a home for residence, seasonal vacations, and investments. According to market participants, Ukrainians are more likely to consider real estate in coastal cities and in Podgorica, focusing on both personal residence and the possibility of renting out the property. Market estimates indicate that in 2024–25, Ukrainian citizens accounted for approximately 10% of foreign real estate purchases in Montenegro.
Real estate prices in Montenegro continue to depend heavily on location. On average across the market, new residential real estate in 2026 is estimated at approximately 2,200 euros per square meter, but prices are significantly higher along the coast. In popular coastal cities, standard apartments typically sell in the range of €1,700–3,500 per square meter, while in more liquid and tourist-oriented locations, prices range from €3,000 to €5,000 per square meter.
In Tivat, especially near Porto Montenegro, apartment prices often range from €3,500 to €5,500 per square meter, and premium properties can cost even more. In Budva, new-build properties are typically priced at around 3,000–4,200 euros per square meter, while completed properties are priced at around 2,800–3,800 euros per square meter. In Kotor, prices for high-quality properties can approach €3,500–4,000 per square meter, and may be higher in certain coastal and historic locations.
Inland areas and parts of Podgorica remain more affordable than the coast. In the capital, the average price in recent years has approached 2,000 euros per square meter, while in less touristy cities and northern regions, properties can be found at significantly lower prices.
For local residents, the growth in foreign demand has a double-edged effect. On the one hand, it supports construction, employment, services, rentals, and tax revenues. On the other hand, it drives up housing prices, especially in coastal cities, where the purchasing power of the local population is significantly lower than that of foreign investors.
https://t.me/relocationrs/2905
Related:
