The agricultural holding Continental Farmers Group has started planting potatoes as part of the spring 2025 sowing campaign, and planting work is underway in fields in Ternopil and Lviv regions, the company’s press service reports.
According to the report, in 2025, 2130 hectares will be allocated for potatoes, of which 60% are chip varieties, 24% are table varieties, and 16% of the area will be occupied by seed plots. Continental explains the partial 13% increase in potato acreage compared to last year, in particular, by the increased demand for table potatoes and additional demand for chip potatoes, which the company works with under a contractual model with guaranteed purchases.
Continental noted that the early spring warming allowed the company to prepare the soil for potatoes in time and enter the planting season optimally.
“The weather conditions so far give us every reason to be optimistic about potatoes this season. If they continue to favor us, we plan to complete planting the main areas by the end of April. Our main goal is to deliver consistently high yields and quality products that our partners and consumers expect. To be confident in our results, we have all the necessary technical and technological resources,” emphasized Konstantin Shityuk, COO of Continental Farmers Group.
The company’s key innovations in potato growing technology this year include the expanded use of precision farming tools and fertilization based on agrochemical analysis. New cultivation protocols were also introduced based on the results of 2024 research to optimize the disease protection scheme.
In total, in 2025, Continental allocated 96 thousand hectares for spring crops and 84.9 thousand hectares for winter rape, wheat and barley.
Mriya Agro Holding and CFG, united under the name Continental Farmers Group, have been operating as a single business since November 2018, when Mriya entered into an agreement with international investor Salic UK to sell its assets.
Salic was founded in 2012. Its sole shareholder is the Saudi Arabian Public Investment Fund, which invests in agricultural and livestock production.
