On April 26, 2025, Donald Trump Jr., the eldest son of US President Donald Trump, arrived in Belgrade. This is his second visit to Serbia in the last six months and part of a broader trip to Eastern Europe, which also includes Hungary and Romania.
Program of the visit to Belgrade
During his visit, Trump Jr. met with Serbian President Aleksandar Vučić. According to Vučić, they discussed bilateral relations, strategic cooperation, and joint projects for the coming years. The president emphasized the importance of strengthening political and economic ties between Serbia and the US.
In the afternoon, Trump Jr. spoke at a business forum organized by the Serbian Chamber of Commerce and Industry and the Entrepreneurs Club. The event was attended by representatives of construction companies, the banking sector, and other industries. The prospects for investment and the development of business ties between the US and Serbia were discussed.
The Trump family’s investment interests in Belgrade
The Trump family’s increased interest in Belgrade is linked to plans to rebuild the headquarters of the Yugoslav People’s Army, which was destroyed during the NATO bombing in 1999. In 2024, Affinity Global Development, owned by Jared Kushner, Donald Trump’s son-in-law, signed an agreement with the Serbian government to build a hotel complex on the site.
The project is expected to include a Trump-branded hotel, commercial space, and more than 1,500 residential apartments. This project is seen as part of a broader strategy to attract US investment to the Western Balkans.
Previous visits by Donald Trump Jr. to Belgrade
Trump Jr.’s first visit to Belgrade took place in September 2024, during his father’s election campaign. At that time, he held a closed-door dinner with a group of Serbian businessmen, including owners of construction companies and banks. The meeting was held without the participation of Serbian government officials and was aimed at discussing potential investment projects.
Significance of the visit for the region
Donald Trump Jr.’s visit to Belgrade demonstrates the growing interest of the US in investing in Serbia and the Western Balkans region. Discussions on joint projects and the strengthening of bilateral ties could contribute to the development of economic cooperation and attract new investment to the country.
In addition, the visit underscores Serbia’s desire to strengthen relations with the US, which is particularly important in the context of its aspirations for integration into the European Union and balancing between traditional allies and new partners.
Overall, Donald Trump Jr.’s visit to Belgrade can be seen as a step toward strengthening economic and political ties between Serbia and the US, as well as a signal of both sides’ readiness to implement joint projects in the future.
