Business news from Ukraine

Business news from Ukraine

Elon Musk’s Father Considers Serbia for Gravity Research Institute

5 August , 2025  

South African businessman Errol Musk, father of billionaire Elon Musk, made an exploratory visit to Bosnia and Herzegovina and Serbia, assessing the region’s potential for establishing an Institute for Gravitational and Space-Time Research, which would focus on gravity, space-time, terraforming, and longevity, Reuters reports.

Musk had previously considered Dubai as a potential location but abandoned the idea after friends from the Balkans persuaded him to personally evaluate the potential of Serbia and Bosnia.

He stated that he was pleasantly surprised by the level of infrastructure, business environment, and accessibility, noting: “the economy, the behavior of people… it’s idyllic.”

Representatives of the Chamber of Commerce of the Federation of Bosnia and Herzegovina presented him with an educated workforce and economic potential and offered facilities for the future institute.

Errol Musk visited Serbia and Austria as part of a preliminary regional assessment and expressed confidence that the Balkans represent a more economical and efficient solution than Dubai.

Musk envisions the institute as a privately-run platform, independent of governments, attracting professionals “not under ideological pressure” and interested in radical scientific research. The proposed research areas include gravity, space-time, nuclear fusion, and longevity — topics that go beyond conventional academic science.

Although no final decision has been made, Bosnia and Serbia are being considered by Errol Musk as more cost-effective locations with better human resources than the alternatives.

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