Rush LLC, owner of the EVA chain in Ukraine, received UAH 14.8 billion in net income in January-June 2025, which is almost 19% more than in the same period of 2024, according to the company’s press service.
The release specifies that net profit for the period amounted to UAH 548 million, while tax payments reached almost UAH 2.5 billion.
In the first half of the year, the company invested UAH 800 million. Significant areas of investment include network development, modernization, and rebranding (almost UAH 150 million), the acquisition of a logistics complex in Brovary from Dragon Capital, as well as the expansion of the self-service checkout network and the introduction of a new store format.
During the first half of the year, the company opened 29 new stores, 16 of which feature the “Women’s Energy” design. The chain now has 1,127 stores in operation, 143 of which feature the “Women’s Energy” design and three in the EVA BEAUTY format.
Thanks to the expansion of its network, EVA has created 225 new jobs. As of June 30, the company had a total of 13,949 employees.
EVA’s private label department continues to develop its portfolio, which currently includes 66 brands. In particular, the division has entered a new category: car fragrances.
In the decorative cosmetics category, the trendy Jelly collection from GlamBee was presented, and the Fabien Marche perfume brand was expanded with two new lines: Hermetic Collection and Kaleidoscop Collection. A new line of skincare products for problem skin, MAY face, was also launched.
The share of private label products in the company’s sales in real terms amounted to 37.88% in the first half of the year. In the second half of the year, specialists plan to focus on developing exclusive private label projects for EVA.UA (beauty gadgets, fitness accessories, etc.), as well as introducing new hair coloring, toning, and styling products to customers.
The company’s logistics department has completed a number of large-scale projects. At the beginning of the year, an agreement was signed with Dragon Capital to acquire a logistics complex in Brovary.
The modernization of the online store’s distribution centers in Lviv and Brovary has increased the maximum order processing capacity from 12-15 thousand to 20 thousand per day at each warehouse. Significant software improvements have been implemented to optimize the selection and control of online orders. All this has made it possible to increase employee productivity in the control and packaging department by 75%, reduce the number of errors in order packaging to 0.013%, cut operating costs for control and packaging by 40%, and reduce the average order picking time by almost 2.5 hours.
Another important area of work for the logistics department is the development of its own courier service. In Dnipro, Lviv, and Kyiv, according to the results of the first half of the year, 68% of courier deliveries are already carried out using the company’s own resources. In the near future, it is planned to expand the service to Odesa and Kharkiv. The share of in-house deliveries to pick-up points in stores has also increased from 54% at the end of 2024 to 64% at the end of the first half of 2025.
The EVA.UA marketplace already offers over 350,000 products from EVA itself and over 130 partner sellers. The growth rate of the company’s online store traffic in the first half of 2025 compared to the same period in 2024 was 26%, the growth rate of orders was 35%, and the growth rate of turnover was 56%.
More than a third of orders on EVA.UA continue to be placed via the company’s mobile app. At the end of the first half of the year, it had over 5.6 million installations and over 800,000 active users per month. In the first half of the year, the company integrated the VISUAL by EVA functionality into the app. In addition, EVA launched a personalized consultation service with a cosmetologist expert in Viber and Telegram chatbots. Currently, EVA chatbots have over 2 million subscribers.
Rush LLC, which manages the EVA chain, was founded in 2002. As of early 2025, the chain had 1,109 stores in operation.
According to Opendatabot, the owner of Rush LLC is listed as Incetera Holdings Limited (100%), a Cypriot company, with Ruslana Shostak and Valeria Kiptika as the ultimate beneficiaries.
At the end of 2024, Rush’s revenue increased by 28.2% compared to the previous year, to UAH 27 billion. Net profit decreased by 36.7%, to UAH 1.4 billion.
