The EVA retail chain plans to invest approximately UAH 1.33 billion in business development in 2026, focusing on logistics, network expansion, and digital solutions, the company’s press service told Interfax-Ukraine.
The company specified that more than half of the investments will be directed toward developing logistics infrastructure, specifically the expansion and modernization of distribution centers in Lviv and Brovary.
Another approximately 0.5 billion UAH is planned to be invested in opening new stores and modernizing existing ones. This includes, in particular, the introduction of hybrid checkout counters that can operate in both self-service and traditional modes, data collection terminals, and other digital solutions.
E-commerce remains a separate area of investment. In 2025, the share of online sales in total revenue exceeded 12%, and the company plans to further increase this share through the development of its platform and services, as well as by improving the customer experience.
In 2025, EVA invested over UAH 1.1 billion and opened 73 new stores, continuing to scale the “EVA Women’s Energy” concept and develop the EVA Beauty format, as well as introducing a new experimental compact format, “EVA Nearby.” As of the end of March 2026, the chain had 1,173 retail locations.
In 2026, the company plans to maintain its growth pace and open about 60 new stores, including three EVA Beauty stores—in Kyiv and Uzhhorod.
Rush LLC, which manages the EVA chain, was founded in 2002. As of early 2026, the chain comprises 1,167 operating stores. According to 2025 results, Rush LLC increased its net revenue by 18% compared to the previous year, reaching UAH 31.8 billion.
According to data from the YouControl analytical system, the owner of Rush LLC is listed as the Cypriot company Incetera Holdings Limited (100%), with Ruslan Shostak and Valery Kiptik as the ultimate beneficiaries.
