Greece ranks first among European countries in terms of seasonal growth in short-term rental prices: in the summer, the average rental price is 54.9% higher than in the rest of the year, according to data from the analytics platform AirDNA.
The AirDNA study was published on May 21, 2026, and updated on May 29. Analysts compared the average daily rate (ADR) for short-term rentals in June–August with the rate for the remaining nine months of the year.
In Greece, the average off-season rate is 112.64 euros per night, while in June–August it rises to 174.46 euros. Thus, the seasonal premium reaches 54.9%—the highest rate among the European countries analyzed.
Croatia ranks second, with summer prices 37.6% higher—€154.28 compared to €112.09 during the rest of the year. Portugal ranks third, with a seasonal increase of 36.5%, to €160.06 from €117.27.
Seasonal fluctuations are particularly pronounced on popular Greek islands. On Mykonos, the average cost of a short-term rental rises from approximately 458 euros during the off-season to 758 euros per night in the summer—an increase of 65.6%.
At the same time, even more dramatic fluctuations are observed among individual European resorts. For example, Portimão, Portugal, shows a seasonal increase of about 71.6%, but Greece ranks first overall among countries.
The sharp rise in prices is accompanied by steady demand. According to AirDNA estimates, before the start of the season, the number of nights booked in Greece for June–August 2026 was approximately 9.3% higher than a year earlier. For July, the growth in early bookings was 13.5%, and for August, 11.4%.
Actual statistics for the summer confirm the high price levels. In June, the average cost of a short-term rental in Greece reached 178.8 euros per night, an increase of 12.2% year-over-year, while the European average was 150.05 euros, up 7.5%. At the same time, the number of available properties in Greece decreased by 2.5%, to approximately 156,000
. In July, the average price rose to 200.35 euros per night, which is 12.8% higher than in July 2025. The European average rate was €159.20, up 8.2% year-over-year. Revenue per available night in Greece increased by 14.3% to €142.8.
Over a longer period, the growth is even more pronounced. According to AirDNA, the average cost of a short-term rental in Greece has increased by approximately 100% over the past ten years—from about 100 euros in 2016. Over the past five years, the increase has been about 38%.
However, the claim that Greece “has outpaced all of Europe in terms of Airbnb price growth” should be interpreted with caution. The top ranking specifically refers to seasonal summer growth—that is, a comparison of June–August with the rest of the year—rather than annual price growth. Based on actual July data, year-over-year growth in Greece was 12.8%, compared to an 8.2% average across Europe.
