IDS Ukraine, the largest player in the country’s water market, increased sales of traditional products by 8.4% in March-July this year compared to the same period last year, the company told Interfax-Ukraine.
“Comparing this year’s and last year’s figures, we see an average monthly growth of 8.4% in March-July 2023 compared to the same period in 2022 – and this is without taking into account sales of our new products,” IDS Ukraine said without specifying absolute figures.
According to the company, it maintains its leadership in the market, where its share was about 40% before the war.
IDS Ukraine said it has recently increased its innovation activity and launched new products in related categories: mineral water energy drink Volya and Morshynska lemonade in three flavors: apple, orange and peach, and grapefruit, but did not specify their sales volumes.
As for exports, the company said that since the beginning of the war, it has focused on the domestic market, meeting humanitarian needs and creating reserves.
“Currently, we are only making test deliveries and analyzing sales, and a clear export strategy is still under development,” IDS Ukraine said.
Emphasizing the influence of brand reputation on consumer preferences, the company also announces charitable assistance worth UAH 230 million since the beginning of the war, cooperation with more than 200 charitable foundations and donations of products worth more than UAH 160 million.
IDS Ukraine is a Ukrainian group of companies founded in 1996, the largest national producer of bottled water. The holding includes Morshyn Mineral Water Plant Oscar, Myrhorod Mineral Water Plant, IDS distribution company and IDS Aqua Service, a water delivery operator.
The Group owns the Morshynska, Myrhorodska, Alaska and Aqua Life trademarks.
