The IDS Ukraine Group, producer of the bottled water brands “Morshynska,” “Mirgorodska,” “Alaska,” and “Aqua Life,” has been named one of Ukraine’s best employers by the business publication NV and the consulting firm Odgers Ukraine.
According to the company, this recognition stems from its approach to staff development, social support for employees, and the creation of competitive working conditions amid a full-scale war.
According to IDS Ukraine, salaries across the group of companies increased by an average of 12% in 2025. The company also provides additional financial assistance to employees facing difficult life circumstances.
IDS Ukraine allocated over 10 million UAH to professional training and staff development. More than 200 employees participated in external training programs, while internal training covered nearly all employees with over one year of service at the company.
Support for mobilized employees is a separate priority. Currently, 288 employees of the group are serving in the Armed Forces of Ukraine, and the company continues to pay their salaries. In 2026, 67.8 million UAH was allocated for these payments, and a total of nearly 267 million UAH has been allocated since the start of the full-scale invasion.
The company also implements the IDS Wellbeing program, which provides health insurance and access to mental health support. Given the security situation, employees have access to a hybrid work format, and the company’s office serves as a “resilience hub” where they can charge their devices, prepare meals, and stay overnight if necessary.
“We want the company to be a pillar of support for our employees. We fulfill our obligations no matter what, support those who are serving, and create an environment where people want to work,” said Oleksiy Ovcharenko, HR Director at IDS Ukraine.
IDS Ukraine was founded in 1996 and operates in Ukraine’s bottled water market. The group of companies employs over 3,000 people and has production and employment operations in Morshyn and Myrhorod, among other locations.
According to the company, total capital investments over the past five years amounted to 2.3 billion UAH. In 2025, IDS Ukraine’s tax payments reached 1.3 billion UAH, which is 12.7% more than in 2024.
Since the start of the full-scale war, the company has donated products worth over 370 million UAH to support the Armed Forces of Ukraine, the State Emergency Service, hospitals, internally displaced persons, and residents of de-occupied territories. According to IDS Ukraine, the total amount of charitable aid exceeded 745 million UAH.
IDS Ukraine increased its e-commerce sales volume by 49% in real terms in the first half of 2026, according to the group’s CEO, Marco Tkachuk.
However, online platforms and marketplaces currently account for only about 1% of the company’s total sales. A significant portion of online orders is processed through the online services of IDS Ukraine’s major retail partners.
Given the growth of this channel, the company estimates that online sales will account for 5–6% of total sales in the coming year.
At the same time, IDS Ukraine is developing its own B2B platform, e-Morshynska, for traditional retail. Currently, it serves approximately 21,000 retail outlets.
The platform already accounts for about 10% of IDS Ukraine’s sales in the traditional retail channel and allows stores to place orders independently without the involvement of a sales agent.
Digitalization has become one of the group’s largest areas of capital investment. Over the past four years, IDS Ukraine has allocated 363.4 million UAH to digital transformation and software. At the same time, the company is in the final stages of implementing an ERP system for inventory management and supply planning.
The expansion of its product portfolio allowed IDS Ukraine to offset the loss of profitability following the termination of its contract with Borjomi, which had previously accounted for about a quarter of the group’s profit, said IDS Ukraine CEO Marko Tkachuk.
One of the key factors was the aseptic production line installed even before the full-scale invasion, which allowed the company to expand its production of flavored water and enter new beverage categories.
IDS Ukraine is currently developing “Volya” energy drinks, the “Lemonade” line, flavored waters, and Morshynska Tea.
The company’s sales of non-carbonated flavored water grew by 68%, and its market share approached half of the corresponding segment of the Ukrainian market.
Morshynska Tea, launched in the spring of 2026, has proven particularly successful. Initially, the company viewed it as a test product; however, in some retail chains, it already accounts for over 10% of the iced tea segment. IDS Ukraine intends to expand this line of business. The company officially announced its entry into the
RTD teas on April 1, 2026.
Another new product in 2026 was packaged edible ice made from “Morshynska” water. Sales were temporarily suspended after warehouses with refrigeration equipment were destroyed and logistics became complicated. The company expects to bring the product back to the market in the summer of 2027. The edible ice product was launched in late June 2026.
From February 2022 to February 2026, the IDS Ukraine Group of Companies allocated 875 million UAH of its own funds to business development, the company’s CEO, Marko Tkachuk, said in an interview with Interfax-Ukraine. External financing was virtually unavailable to the group during this period.
Of the total amount, 161 million UAH was invested in equipment upgrades, 220 million UAH in the refrigerated fleet, and 87 million UAH in infrastructure projects.
The largest single area of investment was digital transformation and software, in which the company invested 363.4 million UAH.
IDS Ukraine invested another 43.6 million UAH directly in ensuring the energy independence of its facilities. A powerful generator was installed at the plant in Morshyn, and a solar power plant was built in Myrhorod. The company’s total in-house power generation capacity reached 1.6 MW.
Even with backup capacity, it is not yet possible to completely replace the centralized power supply. In Myrhorod, during a blackout, one or two of the four power lines may remain operational, and at the “Oskar” plant in Morshyn, one of the five lines may remain operational. This allows production of the most in-demand drinking water to continue even during prolonged outages.
Separately, IDS Ukraine has invested 9.2 million UAH in providing backup power to schools and kindergartens in Myrhorod and the Morshyn community. The project covers educational institutions attended by more than 6,000 children. The company announced that this program will be completed on August 31, 2026.
According to the results of the first half of 2026, the IDS Ukraine group of companies increased its share of the Ukrainian bottled water market by 0.9 percentage points in volume terms—to 40.7%, said the group’s CEO, Marko Tkachuk, in an interview with the Interfax-Ukraine news agency.
In monetary terms, the company’s share grew by 1.3 percentage points to 39.9%. In the still water segment, IDS Ukraine holds about 60% of the market in monetary terms and approximately half in volume terms. The market share of its flagship brand, “Morshynska,” stands at 30.3% in liters.
In the first half of the year, IDS Ukraine generated nearly 3.95 billion UAH in revenue. Net profit totaled approximately 188 million UAH, and EBITDA was 440.5 million UAH. The company paid 534.9 million UAH in taxes and fees, an increase of 8.6% compared to the previous year. These figures were also published by IDS Ukraine on August 28, 2026.
However, actual sales in the first half of the year were 7% lower than the initial plan. Compared to the same period in 2025, bottled water sales rose by 2%, and net revenue increased by 11%. By August, the company had already exceeded its monthly sales target by 15%.
IDS Ukraine is one of the largest bottled water producers in Ukraine. The group’s portfolio includes the brands “Morshynska,” “Myrhorodska,” “Alaska,” and others. The group’s history in its current form dates back to the merger of a number of producers and distribution companies in 2004.
The IDS Ukraine Group of Companies has restructured its logistics, reorganized distributor territories, and increased the number of transportation partners by 30% by incorporating small carriers and sole proprietors, said Marco Tkachuk, CEO of IDS Ukraine.
“Shelling poses additional challenges, as it destroys our partners’ logistics centers and warehouses. We have to constantly change routes and deliver water directly to stores more often. We’ve increased the number of partners by 30% by bringing in small carriers and sole proprietors who own several vehicles,” he said in an interview with the “Interfax-Ukraine” news agency.
When asked about the main challenges facing the company, aside from logistics and rising fuel prices, Tkachuk cited migration and, as a result, a decline in consumption. Declining household incomes and migration trends have forced the company to seek new business channels, which is why it was decided to launch the B2B platform e-Morshynska, which accounts for 10% of sales in traditional retail through direct ordering without the involvement of sales agents.
In addition, staffing remains a challenge. According to Tkachuk, because the reservation system covers only half of the employees, there is an acute shortage of drivers.
To improve planning amid uncertainty, IDS Ukraine is in the final stages of implementing an ERP system for inventory management, he added.
IDS Ukraine is a Ukrainian group of companies founded in 1996. It owns the “Morshynska,” “Myrhorodska,” “Alaska,” and “Aqua Life” brands. The group includes the Morshyn “Oscar” Mineral Water Plant, the Mirgorod Mineral Water Plant, the distribution company “IDS,” and the water delivery operator “IDS Aqua Service.”
