Join UP!, one of the leaders of the Ukrainian travel market, is opening a company in the Czech Republic, with an office in Prague, the company’s press service toldInterfax-Ukraine.
“Entering the Czech market is an important stage in the brand’s development. Although this is the ninth country where we have started working since the creation of Join UP! tour operator in 2010 in Ukraine, this story is not only about growth for us. Scaling the Join UP! travel experience to other markets also reflects our commitment to transforming the travel industry and encouraging people to travel, because we sincerely believe that travel is not just entertainment, but also a way to take care of yourself and your loved ones, to live every day of your life to the fullest, despite all the challenges of recent years,” comments Alina Alba, co-founder of Join UP! Alina Alba, co-founder of Join UP!
It is reported that the new tour operator will soon present a summer selection of its top destinations to the Czech market. Among them are direct flights from Prague to Sharm el-Sheikh in Egypt, as well as to the Mediterranean resorts of Greece, Turkey, and Cyprus. It is also noted that from Katowice, Poland, the tour operator offers flights to Egypt, the Dominican Republic, Greece, Turkey, Tunisia, Bulgaria, Spain, Montenegro, and Cyprus. Such a flight program opens up additional opportunities for our compatriots to spend their holidays in the Czech Republic. In particular, from Ostrava, where there are many Ukrainians, it is an hour’s drive to Katowice, Poland, which is almost four times closer than Prague.
The Join UP! brand is developing on the principle of localism by combining a global strategy with the local cultural context. The brand’s international expansion already covers 8 markets: the Baltic States, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations for the launch in Slovakia and Hungary are nearing completion.
Also in Poland, in Katowice, in 2024, the brand opened the first franchise agency on the international market.
Join UP! LLC was established in 2013, with an authorized capital of UAH 72 million 671 thousand. The ultimate beneficiaries are Yuriy and Oleksandr Alba. In 2023, revenue increased to UAH 16 million 639 thousand, which is 2.3 times higher than in 2022.
