Kormotech, Ukraine’s largest producer of cat and dog food, has started exporting its products to the Korean market, the company’s press service told Interfax-Ukraine.
As specified in the report, since June 17, Kormotech’s Optimeal and Club 4 Paws brands have been presented on 12 Korean specialized Internet sites.
South Korea’s pet food market ranks third among East Asian countries, after China and Japan in East Asia. In terms of money, it is three times larger than the Ukrainian market. The share of sales of specialized food for cats and dogs is 50% to 50%.
“The South Korean market is unique in that 67% of petfood sales are made through online channels. This is the highest figure in the world, according to Euromonitor reports. Therefore, one of the challenges in cooperation with South Korea is to gain experience in building and developing online sales in the premium and super premium market,” said Eduard Babenko, Head of Strategic Business Unit Ukraine, Moldova and Southeast Asia at Kormotech.
Kormotech started negotiations with a distributor, Korean company Careside co. Ltd last year, and a cooperation agreement was signed in the fall. At the end of May 2024, the distributor received the first two containers of dry and wet food Optimeal and Club 4 Paws, which is about 24 tons of products.
You Young Kook, CEO of the Korean company Careside co. Ltd. expects that experience in international markets and resources will help the Ukrainian manufacturer to succeed in the South Korean market.
“Kormotech pet food contains high quality ingredients and undergoes rigorous quality control. This is a significant advantage, especially for demanding Korean pet owners. It is impressive to see how the company is constantly deepening its expertise in understanding the approaches to pet food formulation and their impact on the health and quality of life of pets. And most importantly, the efforts it makes to develop a culture of care and companionship with pets,” said You Young Kook.
According to Vladyslav Mazurkevych, Kormotech’s Asia Export Market Development Manager, super premium and premium cat and dog food lines are already available on the following 12 e-commerce sites in South Korea: Naver, Coupang, TM, WM, G-market, Auction, 11th St., Lotte On, Interpark, SSG, CJ on style, GS Shop.
“By the end of this year, we want to start cooperation with pet stores and veterinary clinics so that customers can look at the product, inspect it, and feel it,” Mazurkevych explained.
In 2023, Kormotech’s turnover increased by 22.5% to $152 million from $124 million in 2022. The ratio of sales abroad and in Ukraine in tons is now 31% to 69%, respectively (in 2022, it was 28% abroad and 72% in Ukraine).
